Prasun Banerjee is a seasoned Sales & Marketing professional. He is a graduate of St Xavier’s College, Kolkata & completed Global Business Leaders Management program from IMD, Lausanne. He started his career as a Commercial Executive Trainee at Usha. He also worked at Philips India & career progression was from the Sales Officer to Market Operations Manager. In Sony India, he handled channel development for Sony & also sales & marketing operations for Aiwa and initiated an exclusive Retail chain called Sony World. He then started working as General Manager at Eureka Forbes, spearheading the company’s entry into organized retailing for consumer durables. He was also Vice President, Sales & Marketing at Sharp India Ltd. His last assignment was as Director, Sales – Home Appliances & Consumer Electronics at Haier Appliances India Pvt Ltd. Currently, he is pursuing a venture in E commerce & consulting in Sales & Marketing.
In 2010, CMO Asia awarded me as one of India‘s top 100 Brand Builders.
Digital Vidya: What interested you in learning Digital Marketing?
Prasun: I have been involved in Sales & Marketing for a long time. In the course of my professional career towards the latter part, interacted with professionals who gave an insight into the ROI of Marketing especially through the channels of Digital Marketing. I have always heard of the grey area of marketing spends. So, was keen to acquire knowledge about the new trends in Marketing especially relating to lead generation & customer acquisition. With internet penetration, expanding in India the future of Marketing lies through the road of accessing it through Digital devices.
Digital Vidya: Which course are you participating in at Digital Vidya?
Prasun: I have enrolled in the 6 month Digital Marketing Course
Digital Vidya: Why did you choose Digital Vidya’s course?
Prasun: I did a lot of online research on identifying the best course for Digital Marketing. I made an evaluation (score board based) on promoters background, faculty, testimonials & credentials, lifelong learning (through webinars), online tutorial convenience & hand holding & finally the interaction with the promoters & their staff who helped me to clear all my doubts. The icing on the cake was the full refund if not satisfied after taking the first class.
Digital Vidya: Please share top 3-5 takeaways from the course you are participating in at Digital Vidya.
Prasun: Key learnings include lead generation, customer acquisition, e mail marketing especially, how making it spam free & planning the timing, the power of using social media for customer involvement, the engagement magnets of Inbound Marketing & ofcourse Organic & Inorganic Search Marketing.
Digital Vidya: Please share your experience in learning through an instructor-led, online format.
Prasun: It helps in immediately resolving things not understood and clarifying queries in real time.
Digital Vidya: What do you like most about Digital Vidya’s training program?
Quality of faculty, Researched content, online query resolution & the recording of the sessions help to reiterate the learnings undertaken.
Digital Vidya: Do you suggest any changes to Digital Vidya, so that the value of its courses can be enhanced further?
A) Digital Marketing is an evolving subject & new trends & studies are emerging every day. For all its alumni, you should have a 3 hour update course quarterly on conclusion of the course so that we upgrade our skills & knowledge continuously. To minimize the costs it can be done so as to just charge enough to cover the costs. People interested can join. Recently Universities in Yale have started offering to their MBA alumni to join such courses.
B) A course on Mobile Marketing is a must, considering the importance of Smartphones in our lives.