Rajesh Bathija owns a Franchisee of 7-Eleven, the world largest chain of Food and Convenience stores based in New York, USA. He is also starting a new company to do marketing specifically for small and medium Bollywood Films on Digital platforms for Global Audiences.
Digital Vidya: What interested you in learning Digital Marketing?
Rajesh: Technology always fascinated me. Digital marketing has evolved over the period of time very fast.
I have about 1200 visitors to my store every day. People don’t have time to go to the places physically, yet they want to be updated. They are more and more engaged on their Computers and Mobile. So the idea is to engage with customers through Digital and Technology platform, which compelled me to learn Digital marketing.
I am in this business with 7-Eleven for over 25 years. I realized to provide a solution to 7-Eleven through Social Media platform to save wastage of Food and pass on the benefits to the Consumers, through the Social Media platform.
Digital Vidya: Which course are you participating in at Digital Vidya?
Rajesh: 6 month Certified Digital Marketing Master (CDMM) course
Digital Vidya: Why did you choose Digital Vidya’s course?
Rajesh: After going through the detailed research on Social Media platforms and I found this is the first detailed course in India for Digital Marketing including almost all platforms.
Digital Vidya: Please share top 3-5 takeaways from the course you are participating in at Digital Vidya.
Rajesh: I have learned the technical skills in Digital marketing. I was amazed how things work behind the scene, be it Email Marketing, Social Media Marketing, SEO, SEM, and Web Analytics.
It’s all about Social. Be innovative and keep experimenting. There are no limitations. This is a visual medium, so go and explore.
I see a whole lot of new worlds in Digital Marketing. This is the future and necessary for all kinds of businesses to have digital platform.
Digital Vidya: Please share your experience in learning through an instructor-led, online format.
Rajesh: All the instructors are from well experienced background in their own field. They have designed their online format, which is quite practical and easy to understand.
Digital Vidya: What do you like most about Digital Vidya’s training program?
Rajesh: The course is online and video recording and PDF files are available to review the sessions. Their instructors are very professional, patient and engaging with the entire class.
Digital Vidya: Do you suggest any changes to Digital Vidya, so that the value of its courses can be enhanced further?
Rajesh: The digital world is a visual medium. Keeping that in mind, the more real world case study should be covered in the course. Plus the course should be extended for 1 week In the 5th week and last session, real world case study by instructors should be covered, what they taught in 4 weeks theory.
The curriculum should be career ready based. So that once the student completes the course they should be easily absorbed by the industry. It should include Mobile Marketing course.