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Interview with Rakesh Handoo, a Traditional Marketer who Successfully Leveraged Digital Marketing

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Rakesh Handoo is an Engineer & has an MBA having 23 years of work-ex with Multinational organizations in sales, marketing and training domains. He heads the business division of a German MNC which is a global leader in cleaning equipment and solutions. 

What prompted you to learn Digital Marketing & why?    

Rakesh Handoo: Coming from the mid-nineties marketing space, I considered myself a traditional marketer. However, globalization and the rapid increase of digital dependence in every sphere of life including marketing prompted me to learn digital marketing. As my customers are young organisations, their entire focus is on social marketing, web analytics and overall digital presence, the unlearning and relearning process was a necessity.

What are the top benefits of learning Digital Marketing online from the comfort of your home? 

Rakesh Handoo: It is difficult to take out time for attending classroom courses and also with the evolution of virtual teaching methods, online courses are the future of education. Time saving, efficient, holistic and interactive. These are huge benefits in today’ s scenario. Today, after attending and completing the Digital Marketing course from Digital Vidya, I am more in control at my work , as marketing is my responsibility also. The discussions with the marketing department have become sharper and valuable. The digital marketing campaigns have become absolutely focussed with the learnings from the course.

Why did you choose Digital Vidya?   

Rakesh Handoo:

The name Digital Vidya was suggested by a lot of acquaintances. Also the digital presence of Digital Vidya was the highest. The credentials and reviews of the Certified Digital Marketing Master (CDMM) Course were also great.

How smooth was the delivery process? 

Rakesh Handoo: Very smooth, I would say. The classes, instructors, coordinators, all work seamlessly giving a “premium” educational experience to the students.

Did the online style of teaching where you are asked to work live in the class help you in your understanding?   

Rakesh Handoo: Yes very much. I am a very firm believer in “hands on” when it comes to a product/services. So it is natural for me to understand the content in a better way when participation in real time e.g there were situations where the topic at hand required classical marketing inputs with a sales experience attached to it, I could contribute live and also learn from other participants online.

What kind of help did you receive in doing your assignments?   

Rakesh Handoo: The assignments are easier to do once the content is read properly and thoroughly. In case of doubts, the instructor, as well as the coordinator, were available.

Digital Marketing Course by Digital Vidya

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How good was your experience in doing the project?    

Rakesh Handoo: I cant really put a number to it. I would say “elated” is the right word or feeling. (Can you explain the kind of leanings you achieved). The learnings from the course about the SMM, SEM, SEO, email marketing, web analytics concepts and methodology help me in my day to day strategy, implementation and control of the marketing push that is needed for a consumer product like ours.

Would you recommend Digital Vidya to your friend?  

Rakesh Handoo: Most definitely YES. I would also share my positive experience with people. 

Would you like to share few words about the work we are doing at Digital Vidya?  

Rakesh Handoo: 

Digital Vidya is at the forefront of Educating India the digital way. This is the future of learning globally and they are there at the right time. The course content, instructors, coordinators, delivery methodology and evaluation are all right up there as far as standard is concerns. My best wishes to Team Digital Vidya!

Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :). 

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for ~6 years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

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    • 2 weeks ago

      Mark   /   Reply

      thank you useful information 🙂

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