Rohan Tambe is qualified as B.Sc. (Agriculture) with MBA Marketing. A dynamic professional with over 5 + years of experience in Project Management Dealer Management, Market Research, Sales & Marketing, Product Promotion, Market linkages (forward & backward), Rural entrepreneurship development in Agriculture / Fertilizer/ FMCG Industry. Rohan has worked with World Bank Project to develop Rural Entrepreneurship and Create Market linkages for Agriculture Produce.
Which course of Digital Vidya did you participate in? How did it help you acquire new skills related to Digital Marketing?
Rohan Tambe: I completed Certified Digital Marketing Master (CDMM) Course and Certified Facebook Marketing Master course with Digital Vidya. The course helped me to learn how to reach the right audience and potential customer by using online platforms like Social Media, Search Engine, E-mail etc.
Why did you choose Digital Vidya’s course?
Digital Vidya provides good learning with practical approach within affordable fee. All lecturers are qualified and experienced. Also, Digital Vidya grants access to several tools for practice.
How has the course contributed in your career growth including new job opportunities?
Rohan Tambe: The course helped add a new skill i.e. Digital Marketing in my marketing profession. It helped me in the agriculture profession to promote agriculture produce/products on the online platform. It gave me an opportunity to work as a Freelancer Digital Marketer.
Why do you think it’s important to learn Digital Marketing today?
Rohan Tambe: Internet users are increasing day-by-day, the reason behind this is that the price of internet and supporting devices have become cheaper. People are spending most of the time on social media like WhatsApp, Facebook etc. Customers search for information online before purchasing. This clearly implies that online purchasing is becoming popular within people. So we can’t ignore online platform for marketing which gives huge reach to identify the right audience.
Share about the benefits you can foresee about building a career in Digital Marketing industry.
Rohan Tambe: Marketing on online platform is becoming popular in almost every industry. So, it is creating good job opportunities. Also, it gives an opportunity to work as a freelancer. If you have your own business then you can market the products/services effectively by using Digital Marketing platforms and generate qualified leads within minimum cost.
How do you stay updated on the latest trends in Digital Marketing? Which are the Digital Marketing resources (i.e. blogs/websites/apps) you visit regularly?
Rohan Tambe: Reading blogs/articles published on Moz, SEMRush, Digital Vidya. Reading articles on LinkedIn related to Digital Marketing. Also, by discussing with other friends regarding latest updates venturing into Digital Marketing.
Which are your favourite 3 digital media channels (e.g. Twitter, Google etc) and why?
- Facebook & Instagram: To promote fashion related products it’s the best channel to reach out to the right customer
- Twitter & LinkedIn: To promote B2B products or services, it is good platform
- Google: It is one of the best assistant and friend of information seeker.
Which are your 3 favourite Digital Marketing tools?
Rohan Tambe: Screaming Frog, SEMRush, Google Analytics, MailChimp, Facebook Power Editor, Google AdWords Editor are some of my favourite Digital Marketing tools.
Share the names of 3 people you respect when it comes to Digital Marketing.
Rohan Tambe: Mr. Pradeep Chopra, CEO & Co-founder, Digital Vidya. and my trainers Mr. Prateek Mehta & Mr. Nithyanandan Ramkrishna.
What is your advice to newbies who want to build career in digital marketing?
Rohan Tambe: I would like to give advice for marketing aspirant, Digital Marketing learning keep updated in this digital era otherwise we will become outdated after some year without this knowledge.A person who wants to build career in Digital Marketing he or she should have good hands on basic concepts of marketing then and only then you can use digital platforms, effectively.
What are the challenges a person is likely to face when s/he enters into Digital Marketing industry? How can s/he overcome those?
Rohan Tambe: Without practical experience, it is hard to get good opportunity and position in the digital marketing industry so try to handle as many as projects. It helps to create your own portfolio and help to grab a good opportunity.
For someone who’s looking at full time or part time job or an internship in Digital Marketing, what approach would you advice?
Rohan Tambe: Learn all basic concept of digital marketing, do hands-on practice, keep updated.
How do you see Digital Media evolving in future?
Rohan Tambe: Social media is an effective platform to reach out to the large huge audience within a short time, but you should know what and how to represent effectively. If your presentation and targeting is good then no one can stop you to become a popular star.
If you were given a chance to rebuild your career, what changes you would have made to have even better growth and fulfillment?
Rohan Tambe: I thank Digital Vidya for giving in-depth knowledge on Digital Marketing. Due to the practical learning approach, I gained confidence to work as a freelancer and handle the projects, independently.
How do you see Digital Media evolving in future?
Rohan Tambe: Recently, the concept of Digital India evolving and government also supporting digitalization in all sectors was in highlight. Everyone accepted digitalization in banking, shopping, communication etc. So, it is clear that future of digitalization is bright in each and every sector.
Would you like to share few words about the work we are doing at Digital Vidya in educating others about Digital Marketing?
The learning program designed by Digital Vidya is awesome and very effective. I like learning with practical approach. All tools provided and tasks designed by Digital Vidya offered great learning. Besides, all lecturers are qualified and supportive. Digital Vidya’s sriking factor is that it gives lifetime support to the students.
Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :).