Sanket’s brother founded FusionCharts in the bedroom he shared with him, so was involved with it in bits and parts since the very beginning in 2002. He went to college to do an undergrad in Computer Science Engineering. Later Sanket Nadhani joined FusionCharts full-time in 2009 after passing out of college and headed Marketing and Sales there. Now, he works with Wingify with a fancy title that says Growth but he is essentially working on a new product called Upquire.
Digital Vidya: How did you get into Digital Marketing?
Sanket: I was doing marketing for FusionCharts even before I knew it was marketing. But when I went to engineering college, there were a lot of creative people around me who would write for plays and ads and things like that. That caught my interest as well and I picked up a lot of books on advertising and the best ads around the world and that slowly got me full-time into digital marketing. It was quite a shock going from the right-brained Mad Men world to the left-brained world of digital advertising but I now understand why.
Digital Vidya: Why do you think it’s important for entrepreneurs, marketing professionals and students to learn Digital Marketing today?
Sanket: Most startups fail not because they are not able to build a product but because they are not able to get customers for their product. Your product might mean the world to you but for the world, it’s just another product. So you have to tell people about why they should use it, convince them to come try it out and ensure they are successful and refer other people. And that’s what marketing helps you do.
Digital Vidya: According to you, what are the top mistakes committed by organizations today in leveraging Digital Marketing?
Sanket: Trying out too many things thinking they are hustling, and jumping into execution straightaway without thinking about the objectives or the larger plan. For most companies, it’s a couple of things that will really helps them scale and not a combination of 15 different things. So organizations should spend some time figuring out who they are trying to target, where will they be able to find these people, what kind of results to expect and what experiments should they run first.
Digital Vidya: You led ‘How FusionCharts got to 21,000 customers and 450,000 users sitting in India itself ’ Webinar for Digital Vidya’s community. How was your experience in leading the Webinar?
Digital Vidya: Please share top 5-7 takeaways from the Webinar you would like to share with our community.
- Marketing should be user focused. Think about the main challenges your user faces and think about how you can help them solve it.
- Show and tell. Nobody really wants to read page after page about your product. If you can show people what your product can do first thing, that will be much more beneficial.
Digital Vidya: Do you have any suggestions for us to further increase the value of our Digital Marketing Webinars for our community?
Sanket: Start marketing even before you have a product. Not only will you have a bunch of people to launch your product to, you will also learn a lot more about your target audience and build a better product this way.
Digital Vidya: Would you like to share few words about the work we are doing at Digital Vidya?
Sanket: Honestly, I don’t know in detail about what you guys do but,
marketing is a very important skill for startups to succeed, so I am glad you are teaching more people that and I think one of the best ways to learn is from other people who have done it successfully – so keep that going!