Kiran Pillai is an Electrical Engineer by qualification. He started his career in Manufacturing Sales at L&T in 2005. Web fascinated him a lot during that time and he switched to an online ad agency in 2007. He worked on Social Media Marketing and Web Development Projects with a couple of Online Ad Agencies for about 4 years till 2011. He is currently working on Educational Technology Research with Amrita University, Kerala since 2011.
Digital Vidya: What interested you in learning Digital Marketing?
Kiran: Digital Marketing is the fastest way of reaching out to your target audience, especially in a knowledge based economy. With the right knowledge, perspectives, tools and skills, you could see great results with digital marketing.
Digital Vidya: Which course are you participating in / participated at Digital Vidya?
Kiran: I participated in Certified Social Media Marketing Professional (CSMMP) and Certified Inbound Marketing Professional (CIMP) courses.
Digital Vidya: Why did you choose Digital Vidya’s course?
Kiran: Social Media Course and the Inbound Marketing Course were approved by Government of India. That was a great surprise.
Digital Vidya: Please share top 3-5 takeaways from the course you are participating in / participated at Digital Vidya.
(a) Faith in using tools for social media monitoring and inbound marketing. Not all activities can be done manually. This course has got me into a state of thinking that investment in the right online tools for digital marketing can bring good returns. (e.g. A/B Testing tools, Analytics tools above and over Google Analytics etc.)
(b) Using a good content strategy for social media marketing. Thinking in advance what I am going to post in future and why I want to do that. Setting up a Facebook property may be simple. But, maintaining it with the right results require some training.
(c) Getting insights from experts in the field was one of the biggest takeaways. Social Media Course had 5 videos of an hour each from experts in various streams and Inbound Marketing had 2 of these hour long videos. These videos were real gems – especially considering their Indian context.
(d) The initial content of the course – towards the beginning were more generic in nature. Soon, the content started getting more relevant for day to day understanding of an online marketer.
Digital Vidya: Please share your experience in learning through an instructor-led, online format.
Kiran: This was a great experience. It almost felt like a game clearing different levels. Finishing each small video or step felt very satisfying, as if clearing some steps to a bigger objective. Very interesting concept indeed.
Digital Vidya: What do you like most about Digital Vidya’s training program?
The course material is Concise, Precise, and to the point. There was no beating around the bush or wastage of time with unnecessary details.
But then again, the course is only the beginning. Practice and learning even afterwards would be necessary.
Digital Vidya: Do you suggest any changes to Digital Vidya, so that the value of its courses can be enhanced further?
Kiran: There could be a self evaluation after each video.
You could include examples of good exercises and bad exercises – for example – a good post on social media and not so good post on social media or a good landing page and a not so good landing page. The “not so good” examples should be carefully chosen that they look ok in the first glance.
There could be some simulations (if that is possible) of actual practicing a social media exercise or an inbound marketing exercise – in the form of serious games or instructive games. They could help people who do not have live pages to experiment with.