Sonal Fernandes is an Enterprise Marketing Professional, having worked in marketing roles at IBM, and Oracle. Earlier, she worked with digital publishers such as Times Internet, and Sify Technology in business development role.
Digital Vidya: What interested you in learning Digital Marketing?
Sonal: Passion for digital medium begun in 2003 and with enterprise marketing, digital marketing plays a very key role with regard to measuring ROI, faster time to market with respect to launch of campaigns, interactive, engaging with customers and prospects. Insight on consumer behavior in the digital media, helps marketers to be proactive with their messaging and creativity and also helps in competitive strategy.
Digital Vidya: Which course are you participating in at Digital Vidya?
Sonal: Digital Marketing and Social Media Marketing course.
Digital Vidya: Why did you choose Digital Vidya’s course?
Sonal: My colleagues at IBM had done certification course and also the comprehensive coverage on each module, followed by each lecture, which is well prepared by Subject matter experts, sharing of trick of the trades, easy to understand and hands on experience with tools.
“Digital Vidya course as compared to courses offered by NIIT, is far more comprehensive and offers sessions given by subject matters as compared to one single person” – Sonal Fernandes
Digital Vidya: Please share top 3-5 takeaways from the course you are participating in at Digital Vidya.
Sonal: Enjoy each session, as it offers something new to learn from the session presenters.
- Each module is made easy to follow, with great amount of detail covered, information about the latest trends and technology being shared.
- Interactivity with fellow batch mates.
- Hands on assignments and Wednesdays special tutorials by best in the industry.
Digital Vidya: Please share your experience in learning through an instructor-led, online format.
Sonal: As mentioned, the content for each session was relevant, well planned, correctly updated information shared and easy to follow. No hassles on the relay.
Digital Vidya: What do you like most about Digital Vidya’s training program?
Sonal: Hands on sessions, tricks of the trade, Wednesday webinars and also session presentation, video selected.
Digital Vidya: Do you suggest any changes to Digital Vidya, so that the value of its courses can be enhanced further?
Sonal: You may want to take a general consensus of the entire program schedule, in terms of which module should be first, depending on the level of experience the students are enrolled in the batch if it is possible. Keep more assignments and quizzes, it helps to get better attendance and interactivity and gauge if the students have understood the course or module.