About Kumarakom Lake Resort:
Situated on the banks of the largest lake of Kerala, the beautiful Lake Vembanad, Kumarakom Lake Resort is a 5 star luxury resort serving its guests all over the world. Rightly aligned with its mission objectives, it provides ultimate service in luxury and comfort by its promoters. Being located in ‘God’s own country’ the adorable Kerala, the resort is one of the finest, the boldest in its class. It also has many awards to its name, including ‘India’s Best Five Star Hotel‘ at the prestigious National Tourism Awards of India 2014, Best Five Star Hotel at the State Tourism Awards of Kerala 2014.
Business Objectives Of Kumarakom Lake Resort
Like every other resort, Kumarakom Resorts wanted to increase their visibility and eventually ramp up their occupancy rate.Now that online bookings and search were all time high, it made sense to make a SEO friendly website. However, their website was loaded with flash which is not a SEO friendly way to design a website. Since it was really important for them to showcase their resort in a flash powered pictorial presentation, it become a challenge to overcome this problem. They didn’t want to do away with this design.
Strategies Adopted By Kumarakom Lake Resort
At this very juncture, Kumarakom Resorts required expert consultation to resolve the issue.So they approached eBrandz, an agency which provides solutions on Search Engine Optimization. Since no changes were allowed on website eBrandz had a solution to propose. These included:-
- Unique name for all important pages
- Add more content on the website
If not rocket science, this was definitely a brilliant solution to counter the indifferent inclination of search engines towards flash built websites. Adding more content also looked promising for visibility in Search Engine Result Pages (SERPs).
Results Achieved By Kumarakom Lake Resort
Within 3-4 months, Kumarakom Resorts’ website started to show tremendous results, after having implemented few changes, they received the following:-
- Inquiries on websites started to increase
- Room bookings increased by 94%
- Room revenues increased by 110%
These results by no means were insignificant, for them these were remarkable results.
Today, its website has a fully interactive design with easy to navigate pages & adequate information. It is a blend of pictures as well as content.
The results achieved in this case helps us understand that Google’s algorithm doesn’t like flash enabled websites. Fortunately, over the time, marketers have found ways to sideline this through a smart strategy i.e. to add more SEO friendly content and to provide unique names for important pages of the website.