Puneet Aggarwal is a herbalist at Nirogam India Private Limited who has been selling Ayurvedic and Organic products for the last 14 years in India and International Markets. Besides this through Nirogam.com, he also makes sales of Ayurvedic pre-mixes for Equine (horse) nutrition to the UK.
Digital Vidya: What interested you in learning Digital Marketing?
Puneet: I became interested in Digital Marketing in 2007 when I realized that people were increasingly becoming aware about Ayurveda and were turning towards the Internet for finding alternative cures and treatments for their health related problems. I felt if I was able to increase visibility of our products somewhere during their research, we can build customer loyalty and this can be a good medium for engagement.
Digital Vidya: Which course/workshop did you participate in Digital Vidya?
Puneet: I have attended the Digital Marketing Classroom Course, as well as the E-mail Marketing Online Course by Digital Vidya.
Digital Vidya: Why did you choose Digital Vidya’s workshop?
Puneet: When I met Pradeep Chopra at a conference in Delhi, I was so impressed by what he had to share. Thereafter, I started following his blog and when he announced his next workshop, I decided to attend it. We had just started our Facebook Page at that time and were one of the first Ayurveda oriented enterprises to have a thrust on social media in an attempt to build a community.
Digital Vidya: What were the major challenges you came across, while leveraging Digital Marketing in the practical world and how you dealt with them?
Puneet: The major challenge is captivating the consumer. With the ever-changing technology, the attention span is reducing every day and to engage, converse & respond to the customer is becoming increasingly difficult. You always need to keep innovating and pushing out useful content to bring them back. The Social Media tools keep evolving and the rules and functionality change almost every day. You need to keep yourself updated with it and change your digital media strategy, accordingly.
Digital Vidya: Which are your favourite Digital Marketing tools?
Puneet: TweetDeck, BufferApp and WordPress are some of my favourite Digital Marketing tools.
Digital Vidya: Please share top 3-5 takeaways from the workshop you participated at Digital Vidya.
Puneet: Some of the key takeaways from the Digital Marketing workshop I had attended are:
- Publish your content and leave the readers with a question. When you leave the discussion open-ended, your audience is willing to close the loop as fast as possible.
- Piggyback on the influencers in your industry. Social Media makes that easy for you.
- Connect your Digital Media presence with the conventional offline promotion activities. Offline activities will generate enough content for you to post online, which in turn creates opportunities for you to do more activities offline.
Digital Vidya: Please share your experience in learning from Digital Marketing workshop conducted by Digital Vidya.
Puneet: After attending the workshop, I learnt and was able to implement few of the techniques quickly onto our Facebook page, which really helped us in initial days. I realized that it is very important to be omnipresent on all Social Media Channels so that you are able to maximize on the opportunities which open up every day, in this connected world.
Digital Vidya: What did you like most about Digital Vidya’s workshop?
Puneet: I liked the simple yet crisp content that Digital Vidya had loaded with real-life use cases and scenarios. The highlight for me was the real-time project we did during the workshop to create a Facebook page and get maximum visibility for that page in 2 hours.
Digital Vidya: Do you suggest any changes to Digital Vidya so that the value of its workshop can be enhanced further?
Puneet: I would say, keep doing the good work. However, beyond Social Media, I would encourage you to do online courses on Conversion Optimization, Personal Branding, Growth Hacking, Retargeting and Remarketing.