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Leverage Email Marketing For Better Business Prospects

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In the present day world, when anybody to everybody is engrossed in their respective electronic devices, it becomes essential to keep oneself updated and match the pace. This is so as to remain either at par or ahead of the competing contemporaries in that particular field or

One of the most important aspects for businesses is to create and maintain a strong connection with the customers, so as to know about their preferences and the kind of products or services they are in search for. For the same, ‘Email Marketing’ is a crucial concept that needs due credit for being the mode of communication.

People believe emailing is an outdated medium of marketing, in this world of Social Media, television, etc. Is Email marketing effective enough to give the results, like Social Media or television advertisements can give? Which one is better Email Marketing or other Digital Marketing mediums? If you also have similar questions, then the answer to the same that Email is still a much more reliable and effective medium. Let us have a look as to what could be the various benefits of Email Marketing:

  1. Electronic mail generally referred as email since 1993 is the most ROI effective medium till date.
  2. More than 90% of internet consumers have email. And above 80% of them access their email at least once a day.
  3. Email Marketing offers many privileges comparing to other channels of marketing like we can personalize the email communication and give an experience to the customer that the email is written exclusively for him.
  4. Once email is sent to someone it stays in the inbox forever. Comparing to Twitter or Facebook news feeds which have very small time-span.

Email Marketing plays a very critical role in every aspect of a customer’s journey since he visits your website, shows interest in your product(s) or service(s), becomes a lead, purchases your product and refers your product(s) or service(s) to others.

Consider someone comes to your website looking for something, he/she fills-up a form on your website and his/her Email Marketing journey starts from there. Now it is the job of an expert email marketer to nurture that visitor, nurture him/her via sending him/her emails regarding new offer you have or may be some downloadable e-book(s) or send him/her an invite for any kind of a demo for a product or service offered. Besides, then bring him/her back to your website. In trying these methods, one thing is very critical which is sending the right content to the right audience at the right point of time. We cannot send a sales mailer to someone who has visited the website for the very first time or even to someone who is not even aware if he/she actually needs your product(s) or service(s). Herein, it is the job of the email marketers to nurture the visitor(s) to be a prospect who can then be converted into a lead and once he/she becomes a lead, it becomes feasible to carry forward the sales process.

Another critical thing regarding email marketing is its relevancy. It was stated somewhere, “Done so done, it cannot be undone”and the same statement fits very well for Email Marketing too. If something you have mailed to people, you cannot call it back, so there is no chance for mistakes. With great power comes great responsibilities and Email Marketer needs to have a clear checklist to make sure each and every point marked before sending the campaign.

Email Marketing offers many opportunities to Digital Marketers to target the right audience at the right time by sending them right message via a simple personalized email, so as to maintain a direct connect with that individual. Moreover, email marketing being the most Return on Investment (ROI) effective mediums, if used effectively can alter your business results drastically.

Thus, in a nutshell it will not be correct to state that ‘Email Marketing is crucial for businesses’.

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

  • Email-Marketing

  • Digital-Marketing

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