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Top 15 LinkedIn Marketing Tips to Generate Leads

Top 15 LinkedIn Marketing Tips to Generate Leads

Is LinkedIn for job seekers and professionals? Surely not. Although millions of professionals are using LinkedIn for growing their networks and boosting their careers, businesses can’t ignore the magic of LinkedIn marketing!

From making connections to creating brand awareness, generating leads to establishing partnerships, LinkedIn makes an invaluable addition to your digital marketing strategy.

What LinkedIn Exactly is?

LinkedIn is a professional social network at its core. It is about industry discussions, career development, and other types of business-related activities. Unlike other social media marketing platforms like Instagram, Twitter, Facebook, LinkedIn marketing is not done with simply posting images or updates.

On other social networks, the businesses have direct access to consumers that they can easily market to with casual posts, images, and status updates. However, you need a more specialized approach to market your company on LinkedIn.linkedin-marketing1

Top 15 LinkedIn Marketing Tips

To help you perform LinkedIn marketing in a better way, here are top 15 LinkedIn marketing hacks you must know to create new contacts, acquire new customers, and grow your business.

1. Search Highly Targeted Customers & Connections

The targeting on LinkedIn different when compared with other digital advertising methods. Small businesses can target on the exact job role, industry, and company size that they know typically would buy their product and service.

For instance, if you are selling customer support software to small businesses in the Asia, you can set your advertising campaigns to only be showing to business under 200 employees, based in Asia and within that grouping, only to executives at companies with a customer-support title.

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2. Remain on Customer’s Detector

If you wish to have high-quality customers for yourself, you first need to search on LinkedIn who will fit your criteria of ‘Good Clients’. Stay in touch with those customers and do daily status updates and weekly LinkedIn blog posts to keep the client’s name in front of the network.

You can also send monthly emails that share information about the kinds of problems the customers are facing and how can you solve them. Additionally, you can make offers like webinar invitation to customers, or offering white paper.

This is one of the most systematic, inexpensive, and simplest ways of lead generation through LinkedIn marketing.

3. Increase your Email Marketing List

Those who wish to use LinkedIn marketing should try a crafted letter, probably saying ‘thank you for being connected on LinkedIn’ along with an offer to invite them to be part of your email marketing list.

With LinkedIn, you can message 50 people at a time this way. You can include a direct link for the email signup in your email. Here’s how you can structure your email:

  1. Tell them what they will get by signing up for the email list. (Everyone wants to know what’s in there for them).
  2. Offer to look at something of theirs. (This is a fairly noncommittal method to garner goodwill).

4. Use Sponsored Updates

Using sponsored updates can help you gain visibility on LinkedIn. If you use sponsored updates, you are paying to push your post onto an individual’s LinkedIn feed.

This PPC (Pay per Click) or Pay per 1,000 impression feature offers demographics similar to other social media platforms. However, there is one key difference between LinkedIn marketing and other social media marketing portals. On LinkedIn, you have the ability to customize based on skills, groups, schools, job function, job title, and company name.

Users can target interested industries without competing against other irrelevant companies and thereby, cut through the noise. With sponsored update, you can promote thought-leadership content that is useful to the targeted audience with a strong call to action or CTA.

No one likes pure advertisement today and they want something useful for free. Therefore, if you target a relevant content piece through a LinkedIn Sponsored Update, you can target a niche audience, and increase website visitors. Also, if the content is compelling enough, you generate sales leads with that.

5. Start Posting High-Quality Content

With good content, you can hit the right nerve and accomplish two goals.

Good content teaches others how to solve an issue or a problem or probably, how to do their job better. With that, you will be seen as a thought leader in that space. Each aspect naturally leads to more business, if you offer them real value.

6. Viral Marketing

Post directly on LinkedIn. It is the most powerful tool available on LinkedIn today. If your post begins to gain some momentum, LinkedIn will put a spotlight behind it in one of their categories. This way, your post can get thousands of readers or even more depending upon the relevancy of the article.

With LinkedIn marketing, you can improve your visibility and reach your readers in a way that wouldn’t have been possible on your own blog or even by posting an article link on LinkedIn.

7. Your Employees Should Show Faces

Encourage and ensure your employees are creating and completing their profiles on LinkedIn. These should include relevant job history, appropriate photos, professional connections, and a description of how they help your business.

8. Did you Join Groups?

One of the most important parts of LinkedIn marketing is to be a part of groups AND stay active!

This is particularly important for small and medium businesses to join LinkedIn groups that are relevant to their target demographic. This is the best way to know what your audience wants and is talking about. Also, you might get to interact or offer advice to them.

Note: You can also message the group members even if you are not connected with them. LinkedIn InMail adds up quickly, so this is a great way to save money when building relationships with potential customers.

9. Why Not Have your Own LinkedIn Group?

The best way to find your ideal and ready-to-buy customers right away on LinkedIn is to ‘Create your own LinkedIn group.’

After you have set your LinkedIn group, go out and join as many groups as possible where your prospects are probably waiting for you to come!

Remember, LinkedIn allows you to be in 50 total. The next step is to pick one of those new groups you have joined and start working with members page to find prospects. Once you are a member of that group, click on ‘Members’ and then filter the list of members further by searching for certain job titles or something else to get down to your ideal prospects. You can then invite them to join your group.

Pro Tip: Send Personalized Invitations.

Once you have these invitees join your LinkedIn group so that no competitors get in. This way, you can demonstrate your expertise and value to them without spamming or overt sales pitching. This is a great way to build your brand and boost your revenues.

10. Does your Company Page Matters?

Having a consistent and updated presence for your brand with its own company profile page is excessively important.

Content, colors, and imagery on this page should be consistent with your website and any other social media profiles your business has. Update your page regularly, so that the brand appears to be active and gives an impression of a current business. To be honest, creating a LinkedIn presence and not maintaining it will be worse than not having one at all.

Go.. Update your Company Page!linkedin-marketing

11. Claim your Custom URL

You should claim your custom URL to ensure it has your name in there. For example

This is especially important for the ones who have a lot of contact with potential clients and those in professional services and the B2B sector. This is because when meeting with someone they have not yet met, many people will still search Google for the name of the person they are meeting with in order to know more about them.

By claiming your custom URL, you increase the probability of getting your LinkedIn profile rank in the top of the search results.

12. Is your Profile’s Summary Complete?

This is the most overlooked section of all. You have 2,000 characters to tell your target audience what’s in there for you…Directly and persuasively! You have to:

  • Use complete sentences
  • Write in first person
  • Address their pain points clearly

This is because many people prefer going to LinkedIn than a website. Most of the times, they want to connect with the person before the product or service. This is your opportunity to introduce yourself to prospective customers. You can include your contact information at the end of the summary section.

13. It is a Number Game!

LinkedIn marketing is more of a science than art. It is definitely a number game! For example, if you touch at least 3,000 executives. These touches will lead to about 10 responses, and 4 of those 10 will become clients. With LinkedIn marketing, you can easily tap on the warm leads!

14. Avoid Pushy Selling

LinkedIn marketing is equivalent to any other form of marketing you do. People don’t wish to get interrupted, so try your best to be ‘discovered’ on LinkedIn. You can read inbound marketing and content marketing and apply these strategies to this network.

There are people on LinkedIn who are doing 90s sales on LinkedIn. Don’t become one of them!

15. Start Connecting and Building Relationships

LinkedIn is a social network for companies, professionals and a place to connect with them. Therefore, a businessman can and in fact, should connect with prospects, referral partners, strategic partners, and other business owners.

Once you have made connections, the business owners can decide how they wish to nurture specific connections and build them to a relationship.

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Date: 24th Jul, 2019 (Wed)
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Make your LinkedIn Profile Better

Your LinkedIn profile is something you can leverage upon. It helps you enhance your profile to showcase your expertise. Here are some of the things you need to consider with LinkedIn marketing:

  • Status Updates
  • Videos and Presentations
  • Recommendations and Endorsements
  • Posts

Are you exploring LinkedIn Marketing for the best? 

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.

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