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Make the most out of your money: How to repurpose your webinar content?

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Content is a great way to engage audience and make them long for more. Depending upon your marketing goals and objectives, you can map the current formats against the customer’s decision making pattern and intent type. There are various ways that you can market your content by educating, entertaining, inspiring and convincing your audience base.
Talking about convincing, webinars are a great tool to increase the purchase intent of the customer by motivating a set of rationale. Though the total investment in terms of time and money is high but at the end of the day it is all worth the effort. To keep the freshness of the webinars, it is important that we keep repurposing them. Here are a few ways to get the most out of your money:

1. Trim webinar recordings into short videos
Since, not many people have the time to go through your 60-minutes long webinar recording, it is advised to turn your webinar into a 3-to-5-minutes highlight video reel to reach more people with your key message. It is a great way to re-use your content to attract further response from your audience.

2. Convert remaining Q&A into a blog
If your webinar features reputable speakers, you are definitely going to have a decent amount of Q&A. But due to time constraint, not all questions can be addressed during the session. These leftover unanswered questions can be mailed to the speaker and their answers can be teamed up with short introduction to the webinar topic and utilised as blog post content.

3. Provide a written transcript
Transcript is the text file of the audio portion of the webinar. By providing a written transcript you are offering your listeners a different way to engage with your content. Transcripts help to increase your searchability and can also be used on your webpage or in marketing materials.

4. Syndicate your content
Webinars provide a platform to distribute your content to your audience as well as that of your co-marketing partners. Content Syndication is a simple way to distribute your rich content across your partner network. Let your partners have a look at your presentation during the web conference and allow them to use it at their discretion as a co-brand with you. If your idea appeals to their customers, it would not be too long before they add to your tally of customers.

Webinars are among the most valuable assets you have for creating content for long term lead generation. Prepare you webinars with some of these repurposing considerations in mind to get more mileage out of your efforts.

  • Digital-Marketing

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