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Make Your Website Rank High With Marketing Grader Tool

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Do you want to make your website rank high? Marketing Grader is a useful free tool that helps one to analyze the effectiveness of a website. The grading is done on a scale of 1 to 100.

marketing-graderThe Marketing Grader results are based on the premise that you should create more gateways to your content so that users can find it when they search for something in the industry that you operate. The grading results also highlight the need to use content for lead generation.

To grade your website using Marketing Grader, you need to enter your website URL and email into the hosted tool and within seconds you get a report. This is especially useful for newbie inbound marketers.

Marketing Grader overall grade is based on the grades for 5 parameters that are considered important for inbound marketing. These parameters are,

  1. Blogging
  2. Social Media
  3. SEO
  4. Lead Generation
  5. Mobile

The Marketing Grader blogging report looks at,

  • How often do you blog?
  • What is the length of the content that you produce?
  • Do your blog posts contain links to lead generation forms?
  • How popular your blog posts are on social media?
  • Do you use images in your blog posts.?

To measure social media success, the Marketing Grader looks at:

  • The social media reach of your brand.
  • How often do you post on social media channels?
  • Do people engage with you on social media? This tells how engaging your content is.
  • How often people share your URLs on social media?

Marketing Grader measures your brand’s SEO efforts by looking at following:

  • How many pages on your website have been indexed by search engines?
  • The MozRank of your website.
  • The number of backlinks to your website.
  • Title and description of pages on your website.

In lead generation grading following points are looked at,

  • Whether your website uses forms for lead generation?
  • How often your content features links to your lead generation forms?

Marketing Grader checks your website’s mobile readiness by checking whether it is optimized to look fine on mobile devices. Let us take a step by step look at how you can use Marketing Grader.

Marketing Grader is easy to use. Go through the steps shared below to use it in the best way possible.

Start with analyzing your own site

These grades helps you in seeing what is being done right in each of the areas shared above? From the grading report, you can get insights about what more needs to be done to improve traffic and inbound readiness of your website?

Create a spreadsheet to add your grades and recommendations for each of the 5 areas mentioned in the report:

Fix basics

When you start with website optimization, it is important to have the right foundation. Marketing Grader alerts you if the basics are not in place. Take clues from what the report for your website suggests and fix the basics before you start scaling your traffic building efforts.

Analyze competition and benchmark your website

Once you are done with analyzing your own website, list the websites of your top three competitors. Now go to Marketing Grader and analyse them one by one.

Take a look at how your competition is doing on each grading parameter. Add this info to the spreadsheet for side by side comparison. Make a note of in what areas competitors are doing better than you.

Take action

Your action plan will usually consist of following:

  • Set up a blog if you don’t have one. Blog more often if you already have a blog.
  • Increase posting on your social media accounts. Don’t just use social media as a broadcast channel, use it to engage in conversations with your community. Also reach out to strangers who share similar interests.
  • Optimize your content for SEO by adding right image descriptions and adding meta data to blog posts.
  • Create a mobile version of your website if it not already there.
Continue taking action and analyze after a month to unlock more suggestions

If you are serious about building a high traffic website then consistent action is needed whether it is adding new blog posts or posting engaging content on your brand’s social media channels.

After taking action for couple of months – run your website through the grader intermittently to see the effect of your efforts on your website grade. Until you receive a perfect website grade (100) you will have your task cut out to do better. So take action, analyze and take action until your website becomes well rounded and ready to attract more traffic and leads.

Please keep in mind that the Marketing Grader report can only offer stats and make broad suggestions. It is up to you to study them more and come up with advance strategies.

Have you tried Marketing Grader or a similar tool or do you plan to use them in near future now?

Credits: Image via Google Image Search

  • inbound-marketing

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