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Maximize Your Mobile Marketing Strategy With 4 Tacts

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Mobile phone devices are so commonly used these days that the level of usage and accessibility is much more as compared to other electronic devices such as desktops, laptops etc. This is a great indication that mobile phones are being used not only for staying in constant contact with the near and dear ones but also for accessing social media sites, surfing internet, instantly checking the mails and much more things.Mobile-Marketing-b-1

It has come across that the mobile phone devices have outnumbered the number of people. This calls for the level of importance that the mobile phones hold, thus indicating the fact the entrepreneurs can readily leverage upon mobile phone devices for better engagement via a proper mobile marketing strategy. So, if you are on the lookout for a better mobile marketing strategy then the following 5 tacts shall turn out to be helpful:

Good User Interface

Major emphasis should be laid on how your website looks in the mobile version. This is so because the first impression is indeed the last impression. So, the design of the mobile version of the website is crucial, the design the content and most importantly the load timing should be carefully detected.

Develop an App

It has been come across that creating an application or app as it is profoundly known as is a great way to interact and maintain a personal connect with the users. A huge portion of the users are in anticipation of the fact that the apps should load within two seconds and 85% of the users prefer an app to a mobile website. So, it is highly recommended to develop an app with the goal of attracting more users on mobile.

Use Application Programming Interfaces (API)

Yet another tact that if leveraged upon can turn out to be in your favour thus, yielding not better but the best results. Application Programming Interfaces or API’s readily enable two systems to communicate with each other, thus helps to avoid building features from scratch.  So, make provisions such that you can leverage the existing user network of other apps to grow the user base.

Create a Streamlined Process

Merely creating a mobile friendly website and app is not enough. This will suffice the purpose only when the mobile experience of the users is aligned with the web page experience such that the user can readily switch between devices. A study reveals that merely 16 percent of users shall try an app more than twice, so that the transition should be smooth.

Are you too inquisitive to know how to maximize your mobile marketing strategy, join in the certification course now!

Image Credits: emblixsolutions

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

  • mobile-marketing

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