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Meet Digital Vidya At Google Launchpad Mentoring Programme Bangalore

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The search engine giant Google is bringing its ‘Launchpad’ start-up mentorship programme to India. The Internet giant has identified 20 start-ups for the inaugural launchpad. These start-ups will be mentored by a number of senior Googlers who will come down to mentor these start-ups in fields such as technology, product strategy, Go-to-Market/Marketing, UX/UI and much more.

Google launched its very first edition of the Launchpad in Israel, a year and a half ago and it has conducted as many as many 14 such event till date. However, this event is being conducted for the very first time in India.

Google India’s country head of the start-up programme, Sunil Rao stated that “Launchpad is an exhaustive mentorship programme to help start-ups build at scale. By next year we want to do this every quarter, and a year from then, we hope to do it every month.” Sunil said that the start-ups were being identified based on the extent of the quality of the founding team. “We need people who can really implement the idea. We are also looking for those with a sound business plan and minimum product viability,” he said.

Google Launchpad is all geared up to conduct its 5-day long mentorship programme to be held in Bangalore from 2nd-6th February, 2015. Some of the selected start-ups are Bluehat Education, an e-learning firm, CoSight, a start-up that make sales executives more efficient, AdWyze, which provides interactive direct response solutions, CashKumar, which allows you to get the best rate on foreign exchange, Wazzat Labs, that provides efficient image processing and graphics solutions on mobile platforms and RightDoctor, which helps find the right doctor for your ailment.

Google Launhpad

As mentioned, to instruct these start-ups industry leaders, experts and professionals will share the insightful information so as to train them in different aspects pertaining to digital marketing. Moreover, the prime objective of conducting this launchpad programme is to achieve rapid progress in a short time through great talks, focused efforts and 1:1 mentoring sessions with top Google internal and external mentors.

Digital Vidya’s Co-founder, Kapil Nakra will be speaking & mentoring on “Go To Market” strategies for start-ups. The day will kick start with 2 hrs orientation session followed with one-to-one mentoring on Go-to Market Strategies. The orientation session is actually an inquiry of when & how to start building & nurturing your reach. Kapil will be sharing number of case studies & learnings from past experiences. Kapil along with the Digital Vidya’s lead trainers Himanshu Arora and Bhaskar Thakur will bring together their combined knowledge and insightful information.

Apart from these eminent and influential personalities, Manas Garg, Technology Advisor at Digital Vidya will also be mentoring on the third day of the launchpad event. He will be enlightening the participating start-ups on how to leverage technology and social platforms for the purpose of promoting their businesses. Manas will be briefing the start-ups on how to choose the technology or technologies depending upon the nature of the business. Moreover, he will be selecting one of the start-ups for a brief public discussion revolving around which technology they might pick.

Meet Digital Vidya at the Google Launchpad mentorship programme to gain knowledge about different aspects of digital marketing discover several avenues to kick-start the start-up businesses. So, block your calenders and participate to become a part of this insightful event.

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

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