Meta Description – 2020 SEO Best Practices

7 Min Read. |

Meta description best practices are crucial for on-page SEO, and they play pivotal roles in generating click-throughs from the search engines.

SEO practices are ruling the cyber world through their approachable nature. Every SEO analyst is using these practices to gear up their business. The concept of Meta description is one of such SEO practices that are used by all adept online marketers. It is one of the powerful tools of marketing that enhances the business of the enterprise.  

Meta descriptions best practices are treated as optimization points in the websites where it influences a vast number of viewers. 

The giant company Google maintains all Meta description best practices for its marketing moves. Google also helps other enterprises to work on Meta description best practices through its SEO course.  However, Google doesn’t help with the rankings of the website. 

If you are also curious about the best Meta Description practices then this post will unfold it to you comprehensively. However, first thing first, let us start with what actually meta description is-

What is a Meta Description? 

In most simple words, the Meta description is defined as the short Meta tag that is written about the website. 

The main theme of the website is written in the Meta description part of the concerned site. From reading the Meta description of any website, the readers can know about the website without opening it further.  

It saves the time of readers on the internet. So, Meta description is an important factor in increasing the click-through rate of any website. 

The Meta descriptions are found under the title, where it is displayed in SERPs. The title section of the page shows the Meta description also. It is important to involve in meta description best practices for increasing the CTR rate of the website. 

Google displays the Meta description in the search page itself.  Thus, the viewers don’t have to waste their time searching for the Meta description of the site. 

Importance of Meta descriptions 

In every SEO course, Meta description topics are studied and taught.  It is an important part of optimization that needs to be stressed upon.   From the old days, the Meta descriptions are good optimizing factors. They are used for optimizing all pages of the concerned website in search engines. 

A good Meta description fetches good results in marketing.  It is seen that Meta description best practices are devised to make the process of optimization easy.  Moreover, they are good at generating the click-through rate of the website. 

The digital marketing course has a separate chapter for Meta description best practices that are studied for the best impact on the websites. 

Let’s look at the several advantages of using powerful Meta description: 

Advantages of Meta Description

1) An increase in SERPs is done through the meta description. 

As it is mentioned earlier, a powerful Meta description makes the CTR rate high in all realms.  It further makes the websites more approachable to its real audience.  The question always arises in every person’s mind on how to write a Meta description effectively to increase the CTR rate.  It is all easy with a good digital marketing course and SEO course. The two make it happen. 

2) Increases traffic  for the concerned website 

In the cyber world, traffic plays an important role.  With an increased CTR rate and a well-optimized page, it can draw more traffic to the website in less time. This is all listed in the digital marketing course, where the students and professionals are taught to optimize the pages as per the requirement. A perfect Meta description draws more traffic to the website. 

3) Make potential conversations between the users and page developers.

With good Meta descriptions, the users and developers can have their conversations about the page. It is advised to read the Meta description from the search results only to avoid time-wasting. With this, the users save their time, and the page also gets a real audience who will like their page. 

7 Meta description Best Practices in 2020 

How to write a Meta tag to get most of your meta description? 

This question has haunted every SEO course participant in a digital marketing course.  There is no concrete answer to the question. 

The skill is called a copywriting skill rather than a technical skill. 

The writers have to be extra keen on writing the Meta tags and descriptions from the concerned page.  Some Meta description best practices should be followed to write a great Meta description.  The practices are listed below: 

1) Know about your audience in a good way 

The first step to write a good Meta description is to research the target audience well.  Go through the realms of the audience whom you are targeting for the new page. It gives you an insight into the users that are going to read your pages. 

Don’t go for preliminary research on your audience. Understand all needs of the audience well by thorough research. And then write your content accordingly. It is necessary to know about your audience before writing anything for them.  

Your Meta description and content should match their interests well to draw their attention. For knowing your audience, you should start with keyword research that gives all insights into your audience research. 

2) While writing good meta descriptions, be interesting and engaging

Meta descriptions are regarded as brand builders. The marketers build Meta tags to enhance their marketing moves through the internet.   

All Meta descriptions are written, keeping in mind the brand description on the page.  So, please don’t write any boring and monotonous Meta descriptions; they are very less approachable by the target audience.  

The creative aspect of the developer is one of the important Meta descriptions best practices involved in the digital marketing course. All SEO courses teach how to write a meta description. It is all covered in the SEO course. 

Write creative and interesting Meta descriptions that are good in all respects.  One of the signs of a good Meta description is that it presents the idea behind the page very smoothly.  The point is clear and crisp. There is no chance of misunderstanding it. 

3) Include your keywords in the meta description 

Keywords play an important role in all Meta description writing. Including focus keywords in your Meta description makes your Meta tag more presentable and effective.  

The included keywords Meta description will be highlighted from other pages.

It fetches your website more traffic. It is one of the fundamental Meta descriptions of best practices used by all SEO analysts in the SEO course. 

4) Make your meta description actionable

A Meta description should prompt the reader to do a certain action.  

The Meta tag urges thee, viewers, to the action for the websites. It should be written like that. Create your Meta tag with the opportunity to converse with your audience. 

It gives a good chance to communicate with your audience through a Meta description of best practices. Include a CTA in your meta description.

5) Avoid duplication between the meta tag and content within the page

The page Meta description should have the same words as the content.  

The meta description should be informative and actionable. Don’t create it with duplicate words as the content. It may harm your website ranking. 

It is a good Meta description best practices that make the SEO optimization of the page very easy. 

6) Do not reveal everything in your meta description

You need to know how much information about the post you should reveal in your post.

You can get tempted to tell everything in your meta description, but it is very important to know what things to disclose in your meta description that can pull-in your audiences to click upon your post link.

It is important to focus on the benefits and try to make your meta description unique.

7) Avoid any specific formatting and make your meta description inviting 

Using special characters, title case sentences, all caps, or any other special formatting is never suggested for meta descriptions. 

Opting for such formatting may seem like spamming to the users, plus special characters impeded Search Engines from using your meta description.

You should always make your meta description simple, friendly, and inviting. 

Final Thoughts about Meta Description Best Practices!

The above Meta description best practices are all effective in the current scenario of the cyber world. Knowing how to write Meta description is one of the key SEO practices suggested by the digital marketing course.  

The new SEO world stresses writing a good Meta description for enhancing page views. At last, writing a great Meta description is not a rocket science thing; you can master with your great writing skill. 

On the concluding note, we hope you would have understood how to write a Meta tag. 

Enrolling in an SEO course or a comprehensive Digital Marketing Course will help you learn and master meta description key practices important for an optimized online presence. 

Do you also have some other meta description SEO practices that you want to share with us? Feel free to enlist those in the comment section below.

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