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Micromax: The Journey of Indian Company to Global Company

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ShubhodipIn the marketing world, trends and strategies for boosting company’s brand image keep on changing. Therefore, in such a situation, it becomes essential to launch a platform where experts and experienced marketers gather and share company’s journey so as to shape big ideas. Therefore, the Pitch CMO Summit, Delhi on March 27, 2014 took an initiative and launched this event to reveal the journey of various brands. Out of all, Micromax had an interesting journey narrated by Mr. Shubhodip Pal, CMO, Micromax.

Micromax is the only Indian brand which went global and succeeded really well. The idea behind it was to change the metamorphosis of the brand and the biggest challenge behind it was to change the perception towards the brands by the consumers in a couple of months. But the question was how is it possible? Therefore, to make it possible, it is important to think beyond one’s own thinking.

Some key achievements which might attract the attention of the online crowd and marketers, mentioned by Mr. Shubhodip Pal are:

  • Micromax is world’s first dual sim mobile provider to the consumers.
  • It is the first 30 day battery life mobiles provider.
  • Micromax is the No. 2 brand company in the country.
  • It is the No. 2 Smart Phone brand in the country.

It is outstanding to note that the Indian company is globalizing at such a faster pace. As per Mr. Shubhodip Pal, CMO, Micromax,

PR played a very important role in branding a company.”

Another outstanding strategy followed by Micromax was that after the launch of Canvas 2 brand in Dec 25, 2012 it launched an advertisement and developed an amazing strategy  of putting a watermark of Micromax at the bottom left so that it leaves an impression of the brand on the target audience. The result of such outstanding strategies, helped the company in boosting the transactions for the company’s products and as per Mr. Shubhodip Pal’s statement,

“On 14 Feb, 2013 midnight, approximately 9000 people were transacting.”

Hence, during the whole journey the biggest challenge for the company was to change the mental block towards Indian companies and prove that an Indian company can also go global.

  • Digital-Marketing

  • There is 1 comment

    • 5 years ago

      Smita Pawar   /   Reply

      The advertisements are coming out really well. Having been gone international and placing Hugh Jackman as their brand ambassador has surely increased the number of buyers for Micromax.

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