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Beginner’s Guide To Mobile Commerce

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Beginner’s Guide To Mobile Commerce

The commercial sector has witnessed a number of advancements in the past couple of few decades; mobile commerce or m commerce is also one of them.

If you are not aware of this term or want to know more about this then you are at the right place.

In this write-up, we will let you know the basics of mobile commerce or m commerce in detail.

First thing first, let us understand what is m commerce and later we will dig deeper into the world of m commerce in India and around the world-

What is m-Commerce?

The Internet has completely revolutionized the world around us.

Our lifestyle has changed considerably after the advancements on the internet. It has impacted the commercial sector with the same intensity it has impacted our lives.

The definition of shopping is completely different now when compared to what it was a few years ago.

E-commerce or electronic commerce is majorly about the involvement of the internet in the commercial sector.

Now mobile commerce is basically a part of e-commerce or you can say an advanced method in e-commerce.

 As per the stats, mobile devices were responsible around 30% of US e-commerce sales.

When you start using telecommunication devices or mobile phones for commercial activities then we call the phenomenon mobile commerce or m-commerce.

In M-commerce you basically buy and sell products or perform commercial activities through your mobile devices with the assistance of the internet.

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Activities like mobile banking, money transfers through mobile phones and so on falls under the roof of mobile commerce.

After knowing what is M Commerce, the time has come to go through different types of mobile commerce-

Types of M Commerce

M-commerce comes with plenty of applications and below we have mentioned the major types of m-commerce in India and around the world –

1. Shopping

M-Commerce type - Shopping

M-Commerce type – Shopping

With the advancement in technology, shopping has become a lot easier these days. You can easily shop through your mobile phones with the help of internet. Now, this is what we know as mobile shopping.

Since mobile users are growing day by day, the entire web is optimized for mobile phones.

Whether it is a website or app or social media platform, everything has been well-optimized for mobile phones, which has undoubtedly made the mobile shopping experience great.

2. Payments

Image result for =m commerce payments

M-Commerce Payment

Whether it’s about paying your electricity bills or paying for food, everything can be done through your mobile phone only.

This has enhanced the ease of payment for users. One can easily pay to one’s favourite merchant through their mobile phone in no time and without any complications.

3. Banking

Banking

Banking

Mobile banking is one of the most used types of m-commerce world. Nobody would have imagined that banking can become this much easy.

Though there are certain transaction and service restrictions on mobile phones you can still perform major banking tasks from your mobile phone itself.

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Now let us talk about certain features of M-commerce in India.

Features of Mobile Commerce

Here, I can keep explaining you different theoretical aspects of mobile commerce entire day but you can best understand it if you are opened up to the practical features of mobile commerce.

Image result for =m commerce benefits

M-Commerce Benefits

It becomes easier to understand things when you know the merits and demerits of anything.

So let us understand the major features of mobile commerce one by one –

1. Convenience

When mobile phones were brought into application people the first talk of the convenience and comfort they will be getting through mobile phones.

Mobile commerce; undoubtedly enhances the comfort and convenience of people.

It is a lot easier to make a purchase from your mobile phone rather than opening a laptop or going to store. You can easily do that from your convenient spot.

You don’t need to carry heavy gadgets everywhere if you are going to make transactions while you travel.

Spontaneity is also one of the major features of mobile commerce. You can take spontaneous actions if you are applying mobile commerce in your daily lifestyle.

If you are travelling and you get a sudden urge to shop anything from online platforms, you don’t need to rush home and do it through your laptop rather you can conveniently do it through your mobile phone.

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2. Different Payment Options

Payment Options

Payment Options

Yes, mobile commerce opens up a number of payment options for you which provides you with ease of payment.

These days you can pay to your favourite merchant in many ways like internet banking, debit or credit card, EMI and UPI. You can choose your favourite method as per your convenience.

With the introduction of UPI payment mode in mobile phones, the payment process has become easier than ever and least time taking.

3. Mobility

Well, this doesn’t any explanation as such. You know how easy it is to carry your mobile phones with you wherever you want.

If you have a business then this becomes a very useful feature for a person like you. Mobile commerce provides you with the ease to interact with your customers easily. It will undoubtedly boost up your sale.

No geographical boundaries can restrict you if you are using mobile commerce. No matter if you want to buy or sell anything or any other commercial task, mobile commerce opens up the ease of doing for you.

In short, mobile commerce provides you with easy to access the e-commerce world from where ever you want and at your convenience.

4. Lesser Electricity Requirement

A feature for the betterment of our environment. The usage of mobile for different commercial activities no doubt saves the electricity considerably. You don’t need a power outlet everywhere to make commercial decisions.

Since mobile phones are coming with higher battery capacity, it becomes extremely easy for people to do shopping without electricity.

If your mobile phone is well charged then you can perform different commercial activities from anywhere irrespective of the availability of electricity supply.

5. Usage of Mobile Commerce

Usage of Mobile Commerce

Usage of Mobile Commerce

People’s interest in mobile commerce is growing day by day. More and more people have started using mobile commerce.

There are a number of ways in which mobile commerce is being used these days by people all around the world.

People are shifting towards mobile commerce because it is convenient and efficient at the same time. It is not only effective in terms of performance but also cost-effective.

The relationship between buyer and seller is also improved in the mobile marketing world. Trust development is also easy and effective in this world.

These are the major reasons while people are shifting towards mobile commerce world.

Applications of Mobile Commerce

Let us now understand what are the major applications of mobile commerce?

1. Browsing & Purchase

With the advancement of technology, it has become a lot easier to shop online. You can easily shop for your favourite products or services through your mobile phone only.

You can purchase your favourite products even when you are browsing the web.

2. Purchase Mobile Content

Whether it is game, music, movie or whatnot, you can purchase everything for your mobile phone from the web and it will be directly installed in your device.

3. Banking

Banking

Banking

Manage your bank account from your mobile phone only at your convenience. Whether you want to inquire about your account’s balance or transfer money, you can do everything from your mobile phone.

4. Get Plenty of Information

Get to know about whatever happening around you from your mobile phone only. Get the local weather information and what not from your mobile phone only. Traffic reports and other location-based services can also be accessed through your mobile phone only.

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5. Advertising

One of the best applications of mobile commerce is advertising. Since people spend a lot of their time on mobile phones, advertisers target this to advertise for their products and services. Getting attention is extremely easy when you are into the mobile commerce world.

Undoubtedly mobile commerce is extremely beneficial but there are certain disadvantages of mobile commerce as well. Let us read about the disadvantages of mobile commerce and how can you refrain yourself from any potential harm.

Potential Disadvantages of Mobile Commerce

1. Security

Yes, there are security and privacy issues on mobile phones. Though a number of safety measures have been taken by developers there are a few security issues that ask for your attention.

The theft of personal information and payment details has grown at a large scale in recent years which is the major reason why people have trust issues on the mobile commerce world. Hacking and bypassing security is very common these days.

To counter this you need to make sure that your mobile phone is free from non-reliable third-party applications.  You need to make payments through reliable merchant and keep on changing your bank account security details regularly.

2. User Interface

Though this can be put while counting advantages of mobile commerce as well, yes sometimes developers miss certain details while creating the platform for their user and this lead to website design issues.

Final Words

So this was all about mobile commerce. We talked about its type, features, usage, and disadvantages.

M-commerce in India has witnessed a huge increment in the last few years.

People are shifting more and more towards this because of many reasons as discussed above. This technical advancement is certainly revolutionizing.

It has enhanced the comfort and convenience for people who prefer shopping online and making online transactions.

Get into this world and use it at its fullest for your business goals as well.

Joining the Mobile Marketing Course will help you learn and master Mobile Commerce like a pro.


Engineer by Education, Marketing Influencer by Profession, and Creative Writer by Passion- Shivendra is involved in Branding, Advertising & Consulting in the domain of Digital Marketing over the years. He relies upon his Digital Marketing learnings and uses the creative DNA for composing blogs that have the applied zeal to engage, entertain and inspire the readers- to Connect- Convince- Convert their target audiences via different digital media channels.



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