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Digital Marketing & Data Analytics Blog

Digital Marketing & Data Analytics Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

How To: Use Twitter & Facebook to Build Communities & Generate Business

Twitter & Facebook have at the centre stage as far as consumer internet is concerned. Tens of thousands of blog posts have been done all around the world citing the importance of these & various other social media tools which companies can leverage to connect to their customers directly. In this post we would like […]

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When Marketers Learned about Branding via Social Media

Carrying forward our series of keeping you updated about our event appearances, in this post we will cover Digital Vidya’s representation at recently conducted Global youth marketing forum & Franchise India exhibition. Pradeep Chopra took sessions on Social Media in both events. And the topic taken was ‘Branding via Social Media’. ‘Franchise India’ event was […]

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Understanding Indian Businesses Through Cricket Analogies – Article By Pradeep Chopra In Inc. India

As the ongoing Cricket World Cup enters the next round, interest is only going to increase as in which team is the real contender to lift the winner’s trophy. The way T20 or 20:20 format has entertained cricket lovers, it has totally changed the dimensions of this great game. But apart from enjoying the game […]

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Digital Vidya launches its Social Media and Twitter Bootcamps in Singapore

Digital Vidya is India’s premier Social Media/Digital Marketing learning organization and the first to launch Social Media Marketing workshop series in India. Since Jan 2010, over 600 professionals comprising of sales and marketing professionals, brand managers and media planners, CXOs, entrepreneurs, digital marketing professionals, and social media enthusiasts have benefited from Digital Vidya’s hands-on, case […]

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From Chennai, To Bangalore, To Singapore To Spread Digital Vidya!

Digital Vidya is India’s premier digital marketing training company and the first to launch Social Media Marketing workshop series in India. With the mission of contributing to the growth of digital marketing industry, Digital Vidya helps build and nurture digital marketing talent by delivering hands-on workshops in various areas of digital marketing – SMM (Social […]

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Journey Of Airtel With Social Media

Airtel is a leading global telecommunications company which has always captured viewer’s admirations through their amazing line of advertisements and beautiful musical scores of Rehman. It is also now setting its foot imprints in World of Social Media. The initiatives like facebook and twitter usage packages for its users clearly indicate that brand caught the pulse […]

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10th Social Media Marketing Bootcamp – Opened a World of New Opportunities on July 16-17 in Delhi (Part 2)

Car Dekho Bandwagon! Amit Jain, (Founder of CarDekho.com) shared about their incredible success in leveraging Search and Social Media added further heat and excitement at the camp. He shared their strategy comprising of almost every weapon of Social Media and Online Marketing – Rediff Pages, Twitter, Youtube, Flickr, Facebook, MySpace, Blogging…. list is ever growing. […]

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10th Social Media Marketing Bootcamp – Opened a World of New Opportunities on July 16-17 in Delhi (Part 1)

10th Social Media Marketing Bootcamp by Digital Vidya – I am attending it and thinking will it be worth my next 2 days? Lots of questions were churning in my mind as well as in minds of other attendees. Introduction began, this time a huge group of about 28 attendees from different Industry verticals (Advertising, […]

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The ‘Cost’ of Facebook Marketing (Wall Street Journal)

By Pradeep Chopra There are frequent debates in our workshops about whether the time and effort spent on building a Facebook marketing or brand experience is worth it. Is it really positive when it comes to return on investment? Let me walk you through an interesting example of an ROI evaluation of an Indian brand’s community […]

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Tracking Your Company Facebook Page (Wall Street Journal)

In my previous posts on community building on Facebook, I mapped out a way to create a Facebook strategy and promote your company’s Facebook Page. Monitoring it continuously and making sure it occupies the right position in the consumer’s mind, though, will require you to use the right analytics. Your business objectives for launching a community on Facebook […]

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