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10th Social Media Marketing Bootcamp – Opened a World of New Opportunities on July 16-17 in Delhi (Part 1)

10th Social Media Marketing Bootcamp by Digital Vidya – I am attending it and thinking will it be worth my next 2 days? Lots of questions were churning in my mind as well as in minds of other attendees. Introduction began, this time a huge group of about 28 attendees from different Industry verticals (Advertising, […]

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The ‘Cost’ of Facebook Marketing (Wall Street Journal)

By Pradeep Chopra There are frequent debates in our workshops about whether the time and effort spent on building a Facebook marketing or brand experience is worth it. Is it really positive when it comes to return on investment? Let me walk you through an interesting example of an ROI evaluation of an Indian brand’s community […]

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Tracking Your Company Facebook Page (Wall Street Journal)

In my previous posts on community building on Facebook, I mapped out a way to create a Facebook strategy and promote your company’s Facebook Page. Monitoring it continuously and making sure it occupies the right position in the consumer’s mind, though, will require you to use the right analytics. Your business objectives for launching a community on Facebook […]

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Twitter Solved the 3 Months Pending Issue in 2 Days – ICICI Bank Manager Came Home!

Do you know that almost every brand is being talked about on Social Media? But it’s only a few companies that are smart enough to listen and respond to their customers. In an organization, from the managing director to the receptionist; from the bank manager to your customers, everyone should be your reputation protectors. A […]

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Why Will People Come to Your Company Facebook Page? (Wall Street Journal)

Communicating the presence of your company Facebook page and keeping users or readers engaged is a second important part of building a company page on Facebook. I had written last week about developing a strategy and an execution plan as a first step. After you’ve identified your community-building objectives and the target audience, the key question to […]

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How to Build a Great Company Facebook Page (Wall Street Journal)

“Does your company have a Facebook page?” It’s a question that most firms, large and small, encounter today. While the question highlights how powerful Facebook has become as an online marketing strategy, it also signals a herd mentality: you must have it if your competitors do. In order to be truly successful in building a live and […]

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Can Birthday Wishes Teach You The Importance Of Digital And Social Media?

With the rapid and ongoing evolution of Social Media, people’s lives have become really digital and social. Here is an interesting example about Birthday Wishes on Social Media highlighting the importance and pervasiveness of Digital Media. This article was not planned and just generated out of the Digital Eye of Pradeep Chopra, the CEO of […]

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Digital – Enabling Choice Entrepreneurship in India

Pradeep Chopra It was September 2000 and I was waiting for my U.S. work permit to join one of the big five consulting firms. Obviously, I was excited and had already started dreaming the American Dream. Interrupting the day dream was a call from one of my Indian Institute of Technology batch-mates – “We are […]

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Social Media Bootcamp on Community Building in Mumbai on June 4

After many successful boot camps in Delhi and Bangalore, we will be having our first Social Media bootcamp in Mumbai on June 4th. This workshop will focus on community building as it is an integral part of any social media campaign. Along with sharing interesting case studies and talks of social media, participants will get […]

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Must Watch 20+ Indian Social Media Success Stories

Leveraging social media for business, does it make sense? Some will say yes some will say no. To get an answer for this one, Digital Vidya on Facebook asked people to contribute Indian Social Media case studies to see what brands/organizations/individual have been able to mark a success in it. Along with some great case […]

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