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Panel Discussion On Choosing Your Technology Platform And Mobile Marketing At Great Indian Marketing Weekend (GIMW), 2014

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Great Indian Marketing Weekend (GIMW), 2014 witnessed a lot of panel discussions, workshops, keynotes, etc. and bestowed an opportunity to clients and agencies to come up under one roof and get expert advice from more than 50 CMOs, VPs, and Business Heads. Wish to develop an understanding on how to choose your technology platform? Well, a panels of experts discussed on ‘Choosing Your Technology Platform And Mobile Marketing’ and cleared a lot of doubts coming up among the audience. The panelists in this discussion were Mr. Nimit Gulati, Mastercard; Mr Sachin Kapur, Groupon; and Mr. Amit Grover (Moderator), Nurture Talent.

Nimit Gulati:

  • The two areas which MasterCard is using the most are Marketing CRM, and Salesforce Automation
  • Digital is not an option today, it is a necessity.
  • You need to state your minimum proposition.
  • If you go online, there is application for every problem you might be facing.
  • We should not use technology for looking cool rather we should use it for making it life simple.

Sachin Kapur:

  • When you talk about technology, you need to make it simple.
  • After office, if I need to communicate with my team then we have a simple Whatsapp group.

Technology for the sake of technology will not help you.

  • Digital-Marketing

  • There is 1 comment

    • 5 years ago

      Indrajit Goswami   /   Reply

      Please post little more content. Its not sufficient.

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