In today’s time, every growing business or startup wants to be present on every possible channel, and the role of PR agencies comes into place here.
Over the last 2 decades, the population of brands has increased rapidly, further increasing the demand for PR services.
Whether you are an already established business or a startup, PR agencies can help you get highlighted in the market and build a positive reputation.
So if you are thinking of outsourcing PR services, this article is for you.
So, let’s get started.
The Evolution Of PR In India
Table of Contents
- The Evolution Of PR In India
- Best 20 PR Agencies in India
- 1. Burson Cohn & Wolfe
- 2. Adfactors PR
- 3. WE Communications
- 4. Weber Shandwick
- 5. Edelman
- 6. Ogilvy PR
- 7. MSLGROUP India
- 8. Perfect Relations
- 9. Ketchum Sampark
- 10. Avian Media
- 11. Value 360
- 12. The PRactice
- 13. Concept PR India Ltd
- 14. H+K Strategies India
- 15. GolinOpinion
- 16. Cohn & Wolfe 6 Degrees PR
- 17. PR Pundit
- 18. Aim High Consulting
- 19. Madison Public Relations
- 20. Zeno Group
The globalization of the Indian economy during the 1990s led to the emergence of PR agencies in India.
With the emergence of global corporations in the mid-1990s, the opportunities for foreign direct investments increased, especially with the liberation of strict business regulations.
The market became suddenly competitive, and organizations felt it was essential to build their reputation to gain more access to the new market and customers.
This ultimately prompted the growth of advertising and PR agencies in India.
Since then Indian PR industry is still thriving.
Many organizations have started investing in PR agencies.
From an executive function, PR is now becoming a part of an organization’s skilled high-level management job.
According to Statista, the global PR industry will be worth more than 129 billion dollars by 2025.
PR in India is fast emerging, especially with its growing acceptance as a skilled and specialized profession.
What does a Public Relations Agency do?
A Public Relation agency handles the reputation of your business through owned, earned, and paid communications.
Typically, Public Relations agencies and firms take messaging to the press.
They help you build a positive image and come to your rescue in case of crisis.
Almost every type of business needs Public Relations services to enhance visibility & maintain the brand’s image.
Through a positive approach, PR agencies improve trust and create a favorable reputation for the brands.
So, if you are looking forward to outsourcing your PR services, look at these top PR agencies in India.
Best 20 PR Agencies in India
|PR Agencies||PR Services offered|
|Burson Cohn & Wolfe||Public Relations, Public Affairs, Business Divisions|
|Adfactors PR||Corporate Reputation, Capital Market Communications, Banking & Financial Services, Consumer Communications, Crisis Communications, Public Affairs, and Digital & Social.|
|WE Communication||Product Campaigns, Insight & Analytics, Crisis & Issues Management, Executive Positioning & Platform, Corporate Communications & Brand Purpose.|
|Weber Shandwick||Business Marketing, Consumer Marketing, Corporate, Crisis & Issues Management, Digital Communications, Financial Services & Media Training|
|Edelman||Brand Journalism, Business Transformation, Crisis & Reputation Risk, Performance Marketing, Media Relations & Public Affairs.|
|Ogilvy PR||Consumer marketing, corporate, healthcare, technology, public affairs & social marketing.|
|MSLGROUP India||Reputation Management & Corporate Communications. Crisis & Issues Management, Employee Communications, Financial Communications, Policy & Regulatory Communications & Consumer Marketing.|
|Perfect Relations||Advisory & Consulting Services, Public Affairs & Government Relations, Investor Relations, & Social Media Management & Networking, and Organizational Communications Consulting.|
|Ketchum Sampark||Financial Communications, Corporate PR, Brands and Marketing, Technology PR, Employee communications, Issues, and Crisis Management, Public Affairs, Social Media, and Digital PR.|
|Avian Media||Public relations, public affairs, social & digital, content creation and storytelling, corporate social responsibility and advocacy, crisis management, financial, and corporate services.|
|Value 360||Strategic Counselling, Digital Influence, Crisis Communications. Reputation Management, Investor Relations, Social Media & Corporate Counselling.|
|The PRactice||Brand Communications, Corporate Reputation, Employee Communications, and Corporate Social Responsibility.|
|Concept PR India Ltd||Brand & Consumer, Crisis Communication, Digital Communication, Media and Entertainment.|
|H+K Strategies India||Consulting(Insights & Ideas, Publishing & Measurement), Creating: Content Creation, Publishing Strategy, Brand Experience, Partnership Marketing, Brand Identity, Public Affairs, Issues & Crisis Communications.|
|GolinOpinion||Digital Services, Crisis Management, Media Training, CSR & Internal Communications|
|Cohn & Wolfe 6 Degrees PR||Media Conferences & Briefings, Press Tours, Trade Show & Event Support, Press Office Management, and Media training.|
|PR Pundit||Corporate Communications, Brand Communications, Influencer Marketing, Social Media Marketing, Issues Management & Crisis Communication, Media Training & Social Media Marketing.|
|Aim High Consulting||PR for startups, Internal Communication, Advertising, Brand Consulting, Communication Consulting, and Employee Engagement.|
|Madison Public Relations||Advertising, Media Planning and Buying, Out-of-Home Communications, Public Relations, Rural Advertising, Retail Design, Entertainment Marketing, Mobile Marketing, Sports Management, Digital, and Sports Management.|
|Zeno Group||Consumer/Brand Marketing, Health, Digital Strategy, Enterprise Technology, Social Media, Corporate/Public Affairs, Reputation Management, Technology, Content Strategy, Media Relations, Stakeholder Outreach, Research/Planning, Consumer Technology, Crisis Management, Data Analytics, Paid Media, and Content Creation and Marketing|
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1. Burson Cohn & Wolfe
Burson Cohn & Wolfe is one of the leading global public relations and communications firms, which has its headquarters in New York and is globally expanded in 110 countries across 6 continents.
For the last 25 years, Genesis Burson-Marstellar has set amazing benchmarks with its creativity & imagination. They deliver integrated communications services to some of the best Indian & global companies.
They focus on delivering measurable results through evidence-based, ideas-driven, and result-oriented campaigns.
Services – Public Relations, Public Affairs, Business Divisions
Founding Year – 1953
CEO – Dona Imperato
2. Adfactors PR
Adfactors PR is a Multi-specialist, full-service Press release agency that ranks among Asia’s Top 10 PR Consultancies.
They serve over 300 clients in over 40 cities in India. Their clientele includes financial institutions, corporations, conglomerates, and startups.
They have a track record of providing customized PR solutions to the client’s requirements.
Services – Corporate Reputation, Capital Market Communications, Banking & Financial Services, Consumer Communications, Crisis Communications, Public Affairs and Digital & Social.
Founding Year – 1997
CEO – Nijay N. Nair
3. WE Communications
We Communication (Previously Waggener Edstrom) is one of the world’s largest communications and PR agencies.
They have more than 1,000 technology, health, and consumer management experts.
They have a global team consisting of story makers, strategists, data scientists, writers, filmmakers, and social media experts.
They have the expertise to unlock & harness a brand’s potential and create amazing campaigns to help them take their business forward.
Services – Product Campaigns, Insight & Analytics, Crisis & Issues Management, Executive Positioning & Platform, Corporate Communications & Brand Purpose.
Founding Year – 1983
CEO – Melissa Waggener Zorkin
4. Weber Shandwick
About – Another leading global public relations agency in India, Weber Shandwick, has over 17 years of diverse experience.
They have a highly focussed approach to storytelling and campaign planning, consistently recognized by PR Forums.
They deliver strategic, creative, and impactful campaigns that move the reputation needle for a diverse range of Indian and multinational companies.
Services – Business Marketing, Consumer Marketing, Corporate, Crisis & Issues Management, Digital Communications, Financial Services & Media Training.
Founding Year – 2001
CEO – Gail Heimann
Edelman is a global communications & Marketing firm with leading worldwide businesses & organizations as partners.
They have a proven laser-focused strategy for engaging audiences over time to earn trust. Along with providing traditional & enhanced PR, they also deliver integrated campaigns, digital strategy & solutions.
Additionally, they have a diverse team of strategists, creators & counselors with in-depth knowledge of markets, cultures, and issues.
Services – Brand Journalism, Business Transformation, Crisis & Reputation Risk, Performance Marketing, Media Relations & Public Affairs.
Founding Year – 1952
CEO – Richard Edelmann
6. Ogilvy PR
Another leading global marketing communications firm, Ogilvy PR with more than 85 offices around the globe.
By broadening their horizon, they have developed highly refined specialty services, including Health Policy, Crisis Management, Multicultural, Risk Communications, Analyst Relations, Digital Influence for B2B, Behavior Change Communications, Internal Communications, Investor Relations and Media Influence.
Services – Consumer marketing, corporate, healthcare, technology, public affairs & social marketing.
Founding Year – 1964
CEO – Devika Bulchandani
7. MSLGROUP India
MSL is a public relations and integrated communications partner with global expansion.
They provide strategic counsel and creative thinking for building the brand. They create & execute insightful campaigns to build influence and deliver impact.
It is an agency built through combination and acquisition. With their ability to influence & deliver impact, they stand out in the crowd.
Services – Reputation Management & Corporate Communications. Crisis & Issues Management, Employee Communications, Financial Communications, Policy & Regulatory Communications & Consumer Marketing.
Founding Year – 1989
CEO – Amit Misra
8. Perfect Relations
Perfect Relations is South Asia’s image management and communication firm.
Today, they are the biggest resource in communications & business policy advice for Indian and global corporates.
They construct, communicate and cultivate the brand’s requirements to create integrated campaigns to nurture brand awareness.
They have company-owned offices in 14 major cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, and Hyderabad.
Services – Advisory & Consulting Services, Public Affairs & Government Relations, Investor Relations, & Social Media Management & Networking, and Organizational Communications Consulting.
Founding Year – 1992
CEO – Dilip Cherian
9. Ketchum Sampark
Ketchum Sampark is a global communications consultancy firm that offers an extensive and experienced network of communications so as to help & guide companies to expand their horizon and dimensions.
With a track record of 24 years, Ketchum Sampark understands the cultural, commercial, political, and media characteristics of regional Indian markets.
Moreover, they have an impressive client retention rate & have rapidly become one of India’s leading communication consultancies.
Services – Financial Communications, Corporate PR, Brands and Marketing, Technology PR, Employee communications, Issues, and Crisis Management, Public Affairs, Social Media, and Digital PR.
Founding Year – 1994
CEO – Ray Kotcher
10. Avian Media
Avian WE are a public relations company based in New Delhi, India.
They provide a comprehensive range of communications services, strategic thinking, and seamless execution of integrated campaigns.
They work upon their core ideology “To Foster Clients For Life Through Excellence In Advocacy.” Also, they focus on three pillars: People First, Clients for Life & Business Sustainability.
Services – Public relations, public affairs, social & digital, content creation and storytelling, corporate social responsibility and advocacy, crisis management, financial, and corporate services.
Founding Year – 2004
CEO – Nitin Mantri
11. Value 360
Value 360 Communications is an Indian PR agency headquartered in New Delhi.
It is laser-focused on establishing early-stage businesses. They have an objective of offering practical & measurable integrated communications programs.
To date, Value 360 has helped over 100 brands across the globe to in achieving their corporate communications goal.
Services – Strategic Counselling, Digital Influence, Crisis Communications. Reputation Management, Investor Relations, Social Media & Corporate Counselling.
Founding Year – 2003
CEO – Vishal Mehra
12. The PRactice
The practice is recognized as one of the foremost PR firms in India, focusing on the Technology, Consumer, Life Sciences, and Social Innovation space.
It focuses on building a brand reputation with a sound strategy and operational perfection. They have trained and experienced PR professionals who come from diverse backgrounds.
This professional panel diversity helps them think out of the box and develop creative communications for their clients.
Services – Brand Communications, Corporate Reputation, Employee Communications and Corporate Social Responsibility.
Founding Year – 1964
CEO – Nandita Lakshmanan
13. Concept PR India Ltd
Concept PR is one of India’s largest independent PR agencies with a strong presence and expansion across India.
In addition, Concept PR offers its clients a presence in more than 150 countries. Concept PR is acknowledged for its effective media relations & is recognized as a formidable force in the brand, sports, and financial communication sectors.
Services – Brand & Consumer, Crisis Communication, Digital Communication, Media and Entertainment.
Founding Year – 1993
CEO – Ashish Jalan
14. H+K Strategies India
Hill+Knowlton Strategies is an international public relations company.
They have a diverse talent network that provides proven results for some of the best-known brands.
With deep expertise and high client obsession, they constantly evolve new products and services to help brands and the public communicate.
They believe that brands with a clear and authentic purpose easily succeed and focus on 3P Communication, Performance, Purpose and Preference.
Services – Consulting(Insights & Ideas, Publishing & Measurement), Creating: Content Creation, Publishing Strategy, Brand Experience, Partnership Marketing, Brand Identity, Public Affairs, Issues & Crisis Communications.
Founding Year – 1927
CEO – Abhishek Gulyani
GolinOpinion is a specialized and innovative Public relation agency that is the outcome of the joint venture of MullenLowe Lintas Group and Golin.
Their main objective is to guard the clients’ reputation in the evolving media dynamics.
They create campaigns with real-world insights, creatively bolder ideas, and seamless channel integration.
Services – Digital Services, Crisis Management, Media Training, CSR & Internal Communications
Founding Year – 1996
CEO – Pracheta Morarji
16. Cohn & Wolfe 6 Degrees PR
Cohn & Wolf 6 Degree PR, is another leading PR Consultancy of India.
They work towards creating and delivering impressive media & public relations services. With a young team of communications professionals, they deliver strategic counsel to their clients.
Services – Media Conferences & Briefings, Press Tours, Trade Show & Event Support, Press Office Management, and Media training.
Founding Year – 2009
CEO – Karan Punia
17. PR Pundit
PR Pundit is a 20-year-old PR & Digital Consultancy that offers unwavering public relations campaigns. They develop customized strategies to execute and deliver maximum impact most effectively for their clients.
Services – Corporate Communications, Brand Communications, Influencer Marketing, Social Media Marketing, Issues Management & Crisis Communication, Media Training & Social Media Marketing.
Founding Year – 1998
CEO – Archana Jain
18. Aim High Consulting
Aim High Consulting is a start-up specialist that offers strong exposure to the Indian Startup Space.
They have leading communication professionals from various fields like Communication Consulting, Advertising, Public Relations, Internal Communication, and Content Development.
Services – PR for startups, Internal Communication, Advertising, Brand Consulting, Communication Consulting, and Employee Engagement.
Founding Year – 2007
CEO – N Ravi Shankar
19. Madison Public Relations
Madison PR is a diversified communications group focussing on delivering impactful PR campaigns to its clients.
Their vision is to build solid corporate reputations and great brands.
They have a 3 pillar strategy based on research, insights, and execution. With their proactive strategic thinking and in-house expertise, they deliver holistic communications for their brand.
Services – Advertising, Media Planning and Buying, Out-of-Home Communications, Public Relations, Rural Advertising, Retail Design, Entertainment Marketing, Mobile Marketing, Sports Management, Digital, and Sports Management.
Founding Year –1997
CEO – Abhinav Srivastava
20. Zeno Group
Zeno Group is a global, integrated communications agency.
Their approach bridges the art of storytelling with the science of data analytics. With hybrid teams across consumer, corporate, health, and technology, they make communications not just measurable but optimized.
Services – Consumer/Brand Marketing, Health, Digital Strategy, Enterprise Technology, Social Media, Corporate/Public Affairs, Reputation Management, Technology, Content Strategy, Media Relations, Stakeholder Outreach, Research/Planning, Sports/Entertainment, Multicultural, Consumer Technology, Crisis/Issues Management, Data Analytics, Paid Media, and Content Creation and Marketing
Founding Year – 1998
CEO – Barby K. Siegel
These were some of the top PR agencies in India. You can choose an agency that suits your business needs and requirements.
Are you looking for the best corporate training to elevate the efficiency of your organization? Let us help you with our Corporate Training that suits your needs.
Digital Marketing Expert?
1. What are PR agencies?
PR agencies assist companies in developing their own distinctive brand identities in the marketplace and can be very helpful in spreading the brand’s message to the target market. PR is essential to advancing a business’s objective and accomplishing an organization’s vision.
2. Who Needs PR?
PR is essential for many well-known individuals and companies to effectively engage with the public and the media. PR is necessary for businesses and individuals to build a solid brand in the marketplace.
3. Which company is best for PR?
One of the best PR companies is Burson Cohn & Wolfe. One of the top international public relations and communications agencies, the Agency is headquartered in New York and operates in 110 countries on 6 continents.
Some of the best Indian and international companies receive comprehensive communications services from them. They place a strong emphasis on producing quantifiable results through campaigns that are idea-driven, evidence-based, and goal-oriented.
4. How much do PR agencies charge in India?
Corporate PR executives in India can earn anything from 35k to 1.5 lakh rupees per month. In contrast, independent corporate PR companies might charge anywhere from 75k to 2 lakh rupees per month, depending on the clients and agency.
5. What are the types of PR?
Following are the Types of PR:
- Media Relations
- Strategic Relations
- Public Affairs
- Social Media Communications
- Crisis Communications
- Internal Relations
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