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Race For Growth: Adwords To The Rescue!

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PPC for startups

In today’s fast moving business world,the race for growth in young entrepreneur is unparalleled.They are highly innovative conscious & tech savvy. .The new generation is all set to use digital marketing to rule the online business platform.Every potential purchase begins with a search.Irrespective of the scale of our business we all want to employ search engines to drive traffic into our websites to generate business.Search engine marketing is a type of Internet marketing or advertising which organically or inorganically  promotes your website to increase visibility in search engines like Google, yahoo,bing etc.Now as per stats Google is the most popular search engine with a 68% market share now the next step to be visible on the most popular search engine is Google.

So how do we go about it… Either one goes by organic search engine optimization (SEO) which takes time to deliver results or go by an easier quicker way of inorganic search which can be measurable like ppc….Whether you’ve heard a little about PPC marketing or are curious to learn we go…

What is PPC?

Pay per click (PPC) is a method of  internet marketing wherein the advertisers pay a charge proportional to the clicks received on their advertisements. It allows an advertiser to garner some quick visibility unlike the conventional way.

How to be on the top of a search engine

How do we reach the top spot in a search engine??

PPC  works on all platforms like Google, Bing, Yahoo etc. It is basically an auction where a number of advertisers bid against each other to reach the top spot of a search engine which are the sponsored links. Keyword research is the act of getting the right keyword to focus in your website to rank organically in search engine to enable traffic coming to your website without paying anything for marketing till the add is clicked on. Every time an add appears on the search engine which is known as impression advertiser does not pay anything. Only when the add is clicked on, the advertiser pays a fee to the search engine.

When a visitor is searching for something, Google picks up the keywords relates it to the relevant advertisers with the relevant keywords given by them. Then, the one with the most relevant keywords in the add, highest bidder and relevant landing page tops the list and so on.

For example, if we search on the keyword “Digital marketing training,” or ‘Online digital marketing”, Digital Vidya’s ad might show up in the very top spot on the Google results page. So how does Digital Vidya do it by just not being the highest bidder but by selecting the right keywords in a well organised manner and setting up the optimized landing page for conversions. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. Pay-Per-Click advertising allows you to see where every penny is going and it allows you to see exactly how much you are spending and how much revenue is coming in down to what keywords and ads are producing the best results. It is important to track everything from the beginning.

What is Google AdWords ?

Google AdWords is the most popular PPC advertising tool in the world that creates ads to appear on Google’s search engine and other Google properties. Adwords is an advertising tool provided by Google while PPC is a type of online advertising scheme. While Adwords is not the only advertising service that uses PPC, it enjoys an advantage since it is owned by Google, the biggest search engine with the same name. Hence, Adwords is the only PPC service for your ads to appear in Google search to meet the targeted need, people location etc. especially for for a new entrepreneur who can choose adwords to make the most of his limited funds.

Points to keep in mind to do a successful PPC campaign

  • The biggest mistake business owners do is outsourcing it to agencies where in the executors are not very familiar with the business and hence do not dig deep enough into their data to maximize the output of a campaign. Either you educate the campaigner or do it yourself!
  • The most relevant keywords and ad campaigns feature at the top of the list whenever a search is made.
  • An efficient PPC keyword list should be pertinent to the business, comprehensive in terms of the string of words and dynamic in length. Identifying the right keywords is imperative to the efficiency of the entire exercise. Google looks at the quality of your landing pages too. Make sure your landing pages are good and that they relate to what is in your ads. This will improve your Quality Score, which will mean you pay less for your clicks.
  • Adwords is a measurable & a transparent tool so dig deep into data & maximize your ROI.
  • The popularity of Adwords can be attributed to the user friendliness of the tool since it can be used in a few simple steps: creating an ad, choosing the search items & setting a daily budget.
  • If the words people type in Google match your keywords, your ad can appear in the search results and you only pay for every click or enquiry that your ad gets.
  • Adwords provide reach to the product or brand while being cost effective and being adaptable to new trends.

Disadvantages of Adwords:

Clicks are charged irrespective of conversions, payments have to be made immediately to ensure one’s presence, one has to choose words carefully so as not to exceed the limit it has to be well organised and catchy to bring in the effective response from the consumer. Bidding for common keywords could be very high, bringing down your ROI So, you need to  keep evaluating it to find out what is getting converted and what is not & so on.


Google Adwords is a brilliant tool or start-up for beginners to start advertising on the most popular search engine by using PPC campaign for quick results with easily available tutorials to use or learn Google adwords. PPC is one of the methods of online marketing to promote business. So, track your campaign and see whether you are making profits or review your campaign & optimise your keywords or make the necessary changes to get the conversions.

Further to my bachelor’s degree in business management, I’ve tested the corporate waters for a few years in Banaglore and Mumbai. Since I always wanted to set up my own venture , I tried my hand at a couple of creative fields before settling for a home decor store in Bhubaneswar which went online as a natural progression. I’m keen on a course in digital marketing to to acquire a new skill as a freelance digital marketer and also help enhance the traffic on my website (

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