4 Reasons Why Data Analytics is Important

by | Apr 28, 2017 | Data Analytics

8 Min Read. |

Data Analytics is a new term for many people if you are also confused as to what is Data Analytics and what is it used for, then you’re at the right place. As “Data Analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain.” Data is extracted, acknowledged and bifurcated to identify and analyse behavioural data, techniques and patterns can be dynamic according to a particular business’s need or requirement. Data Analytics is a broader term that has analysis as a subhead and analytics is basically the concepts used to do the analysis.

Let’s dig more deep into the conceptual understanding of Data Analytics and how it is important from a business perspective.

Why Data Analytics

Data Analytics is needed in Business to Consumer applications (B2C). Organisations collect data that they have gathered from customers, businesses, economy and practical experience. Data is then processed after gathering and is categorised as per the requirement and analysis is done to study purchase patterns and etc.

Why Your Company Needs Data Analytics

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The idea is to make sense of the data you have, to analyse it and share better business prospects in the near future and how you’re going to do it, is with the concepts of analytics. Data Science involves extraction of trends, patterns and useful information from a set of existing data which will be of no use if not analysed. It is a kind of business intelligence that is now used for gaining profits and making better use of resources. This can also help in improving managerial operations and leverage organisations to next level.

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If not analysed this data is going to get wasted whereas if analysed properly this data can help us in finding information that is powerful to bring in a change in the patterns of how business is already working or going. Just imagine a source of unleashed information exists and you haven’t dived in yet to get the grip of it. Your business can take a competitive advantage of it and do wonders with the data. This is going to extract insights that will allow an advantage to a business or an organisation in an economy.

Data and information are increasing rapidly, the growth rate of the information is so high that the information available to us in the near future is going to unpredictable. data is generated through hundreds of users, businesses and industries on a whole. Try to amalgamate if this data, not the big data but the data you have gathered from your business if wasted what you’ll be losing on.

Modelling and visualising is one of the major aspects of analytics and so to get an up gear from this, you really need to understand the intricacies of it as a whole. Earlier data needed a number of skilled analysts to process data whereas we now have tools that are used in running high-speed data analytics on massive amounts of data, and this gives an opportunity to the entrepreneurs to incorporate data analytics when making decisions.

Different decisions can be made as far as your target audience is concerned, your audience can change on the basis of the analysis you have done with the help of data analytics. Social media is another example that has increased the growth of the data and your organisation can make changes based on that too. As the communication between you and consumer if analysed can also help in making snap decisions.

Data Analytics Process

But social media is just a minor digital disruption there is so much that you can work on and leverage it for your business to take a competitive advantage from.

How Data Analytics Will Help a Business Grow

1) Analysis of business value Chain

There are companies that’ll help you in finding the insights of the value chains that are already there in your organisation and his is going to be done through data analytics. So, the analytics will tell how the existing information is going to aid the business in finding out the gold mine that is the way to success for a company.

This information can be dug out on your own too if you hire a Data Analytics expert.

2) Industry knowledge

Industry knowledge is another thing that you’ll be able to comprehend once you get into data analytics, it is going to show how you can go about your business in the near future and what is that the economy already has its hands on. That’s how you are going to avail the benefit before anyone else.

3) Seeing the opportunities

As the economy keeps on changing and keeping pace with the dynamic trends is very important but at the same time profit making is one thing that an organisation would most of the time aim for, Data Analytics gives us analysed data that helps us in seeing opportunities before the time that’s another way of unlocking more options.

Ways Data Analytics will shape Business

Data Analytics is on the uphill and we have a steady rise in the league of analysts,  this is going to largely impact the business, sports and politics of the economy.

1) Biggest Job Opportunity

The demand for data analysts is on a hike, the demand is rising and more organisations are hiring data analysts. As the need for jobs is growing, more people are gravitating towards this profession. Also, more and more businessmen are looking for world class analysts as this is how they will see a way to make a profit. This explosion of data and analytics is going to be an assistance in demand rise along with high growth rate.

Pipeline to the future for Data Analysts is bright as more and more startups are looking for data analysts, as people are now understanding the gist of it and what analytics can provide us with. More and more universities are enrolling students into Data Analytics course as this field has a lot of scope for expansion. The growth is substantial as the role offers a fulfilling and lucrative salary packages that give an opportunity to climb up the ladder really fast.

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2) The Growing Need for Coordination of Analysts with IT

The rapid demand for data analytics has placed pressures on IT to provide them with an infrastructure that could support the requirement and provide them with tools that could enable the users across the business to get answers for what they want. There are organisations who are hiring data analysts in bulk as they deal with a lot of data every day. And otherwise, companies are hiring Data Analyst as this has become necessary for them to grow. From finance to HR to Marketing everybody needs a Data Analyst.

 By providing business users with leading-edge analytics tools that allow them to create sophisticated analytics without requiring programming assistance from data scientists—and without waiting for data from IT—companies will find themselves on the new competitive footing and ready to uncover previously hidden trends that catapult them into leadership positions.

Data Science

3) Predictive Analytics Goes Mainstream for Use in Marketing 

Marketers have always been a curious bunch of professionals who have tried one technique or the other to innovate and gain a competitive advantage. The advantage they take is to make the numbers rise and they have already been conducting surveys since the 19th century, this is just another way of improvising the whole digital innovation. So there is use and scope of Data Analytics in Marketing as well.

These surveys are going to help marketers with the help of the abundance of data that is going to be used in making profit and generating leads.

4) Internet Of Things

Geospatial information and Internet of Things is going to go hand in hand in the coming future as the focus is going to be location specific as this has already become synonymous with mobile devices. Our mobile devices tell marketers about what we like and what we don’t very easily our tastes preferences and movements notify the marketers and in return, this again gives information to make a profit.

Only 23% of the organisations are using location intelligence for business decisions and that is dramatically going to change in the near future. This may actually change as analysts can do something more than this and then businesses will prefer using those opportunities for the betterment and growth prospects of a company. A lot more is entering the field and there is so much to explore so if one wants to be ahead, this is the time to build in new strategies on the basis of Data Analytics and grab the open options.

Data Analytics for Students

Data Analytics is no more a surprising concept for a student to study as there is an explosion of tech tools that are available to make sense and also the industry is growing rapidly. Tech tools are available to make sense of institutional data which will help in further innovation.  There is need of more and more institutional research and there is so much scope for exploration that the budding curiosity has also made this field an Haute course.

Use of Data Analytics in the Education Sector

In the education sector as well changes are needed every now and then. Therefore, there is a need of new reforms which are done on the basis of what is needed for the students and what has been the previous student’s pattern all this is not just the work of a researcher but this can be done by an analyst in a short period of time with the help of the tools they have. This is how we have a requirement of Data Analytics in the educational sector.

Data Analytics for a Professional

A professional may also need an analytical skill as to understand his work patterns. The thing is people will definitely have to use analytics in their profession as this can help them prioritise what work that they can do or what is that they can do about the ongoing scenario. Work processes need analytical skills and therefore organisations are hiring a big bunch of analysts that can help them in working better.

Download Detailed Curriculum and Get Complimentary access to Orientation Session

Date: 23rd Jan, 2021 (Saturday)
Time: 10:30 AM - 11:30 AM (IST/GMT +5:30)
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If you are keen to know more about Data Analytics and develop your profession into it or use it for your own business then you can enrol in our Data Analytics using Excel Course.

Register for FREE Orientation Class on Data Science & Analytics for Career Growth

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  1. DigitalDeepak

    Hi Malika,

    Data is everything if you need to grow your business. Analyze to optimize!!

    Great read again!


  2. Mapula

    What are the context of Data Analytics in Financial Services?

    Please assist because I want to organize an event on that topic but not sure about it.


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