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The Ultimate Guide to SEO Jobs

Seo jobs

The Ultimate Guide to SEO Jobs- Learn how to make an SEO Career

If you’re reading this, chances are you’re interested in SEO jobs. But what exactly is an SEO job, and what does it entail?

In this article, we’ll break down everything you need to know about SEO jobs, from the basics of what they are to the different types of positions available.

By the end of this article, you’ll have a good understanding of what SEO jobs are and whether or not they’re right for you.

So, what is an SEO job? Simply put, an SEO job is a position that involves optimizing websites for search engines. This can involve anything from conducting keyword research to creating content that is optimized for SEO.

 

What is Search Engine Optimisation (SEO)?

In layman’s language, we can describe the term Search Engine Optimization as a process by which, free traffic is diverted to a website with the help of various tools and techniques to reach the maximum user base.

This can be done by achieving a higher ranking on the Search Engine Result Page (SERP). The SEO Jobs have witnessed a boom in the past 1 year. SEO has seen a 5 times faster growth in job openings compared to other skill-related SEO jobs.

Seo jobs
Search engine optimisation tools

Isn’t it obvious that when the masses have shifted from television and newspaper to youtube, Hotstar, Netflix, and E-papers, the marketers will also have to pace up with the revolution to be able to maintain their positions?

The revolutionary hop-on on a massive level has compelled marketers to re-strategize their plans and come back to conquer the market like never before. At present, Digital Marketing is moving forward at a much faster speed than was expected.

 It wouldn’t be wrong to say that Digital Marketing is providing the highest number of job opportunities, and with SEO being its main tool, the SEO jobs in the market have had a great influence, with the number of jobs shooting high.

Why choose an SEO Career Path?

Some of the reasons that make SEO an interesting and viable career option are-

1. It is a dynamic field-

SEO is not a static field. It is constantly evolving, and new trends and technologies are always emerging. This makes it an exciting field to work in, as there is always something new to learn.

2. It is a high-growth field-

The SEO industry is growing at a rapid pace. The Search Engine Optimization Services market is projected to reach $134.26 billion in 2026, with a compound annual growth rate (CAGR) of 20.7.

3. It offers a high potential for salary and career advancement-

Due to the high growth of the SEO industry, there is a lot of potential for salary and career advancement. SEO specialists in India with experience can earn salaries of up to Rs. 1 million per year.

4. It is a field that is in high demand-

As the SEO industry continues to grow, the demand for SEO specialists is also increasing. This makes it a great time to get into the field and start building your career.

5. It is a versatile field-

SEO is a versatile field, and there are many different types of positions available. This means that you can find a position that fits your skill set and interests.

Now that we’ve covered some of the basics, let’s take a look at some of the most popular types of SEO jobs-

Types of SEO Jobs

SEO is an umbrella term that includes several SEO job profiles with different job titles that ask you to work on various divisions of SEO.

If you are looking forward to beginning a career in the SEO subdivision, you should first be well versed with the job profiles listed under it. Only knowing the job titles will not be enough when it comes to choosing the profile that suits you best.

You need to have a clear understanding of the tasks that each person performs. This will further clear the confusion and leave you with a clear understanding of the work you are capable of doing.

Listed below are the various SEO Job Titles along with their descriptions in inverted order.

1.) SEO Trainee

The designation of an SEO trainee ranks the lowest in the hierarchal order of the SEO job profiles. An SEO trainee is made to learn the know-how and the practical functionalities of how SEO works.

A trainee is under the close guidance of a mentor, usually a senior employee i.e SEO executive. The SEO trainee’s functions may vary from organization to organization.

However, major tasks are not performed by the SEO trainee. Brainstorming sessions and implementation of various SEO tools like off-page (sharing, commenting, etc.), writing content.

2.) SEO Executive

The profile of the SEO executive is not a very influential position. In the absence of the SEO trainee, The SEO executive will be the lowest profile.

The tasks carried out by the SEO executive may, however, vary depending on the organization they are working in. The described tasks may include Doing process-centric SEO, carrying out individual SEO campaigns, and optimization analysis of the content.

Also, conduct On-page and off-page SEO. Write or rewrite the Title, description, and meta description of the content that is to be marketed. Code optimization is also listed as one of the tasks of the SEO executive.

3.) SEO Analyst

The SEO analyst stands ahead of the SEO executive in the hierarchal order.

The job description of an SEO analyst may pronounce his functions as reviewing the work of the SEO executive, being well versed with keyword finding, and implementing techniques.

The SEO analyst is supposed to analyze the performance of the executives in terms of quality and time efficiency. The task of finding the most searched keywords using keywords finding tools and further assigning those keywords to the executives to have the articles woven around them.

These are basic functions of an SEO analyst, however, there is always room for variation.

4.) SEO Strategist

As the name suggests, the task of the SEO strategist is to lay down strategies that will be implemented and followed to increase and enhance the SEO of the company’s website.

An SEO strategist closely studies the SEO techniques and tools through which the website ranking of the company and mass reach is increased for the purpose of communication with the audience.

The strategies are further passed on to the analysts and executives. The analyst may suggest changes in the same after reviewing the strategies framed by the SEO Strategist.

5.) SEO Specialist

The SEO specialist is the one who is accountable for maintaining and managing the organic search results of the company’s web pages.

He is responsible for planning and carrying out the SEO campaigns. In the case of agencies, when the campaign is carried out for a third party, it is the SEO specialist who finds ways to increase the traffic on the website.

Considering the various ranking factors the amendments in the campaign are also expected to be implemented.

6.) SEO Consultant

The profile of an SEO consultant is more likely present in the Digital Marketing agencies which provide third-party assistance. An SEO consultant may not visit the office like a regular employee, instead, provide assistance online.

The primary task of a consultant is to provide business suggestions to the company they are working for, or to the clients of the company.

The SEO consultant may be often referred to as an SEO expert with comprehensive knowledge of the various tools used in search engine optimization to leverage the traffic on the website.

7.) SEO Technician

The term SEO technician is self-explanatory in accordance with the tasks related to this particular profile.

The tasks assigned to an SEO technician include assessing the competitor’s website for updates and finding link-building opportunities.

The SEO technician is supposed to get connected with the bloggers and pitch in for backlinking. Also, optimizing and promoting the content originally prepared for marketing purposes.

8.) SEO Account Manager

The job description of an SEO account manager includes the following: carrying out social media campaigns on popular networking sites like Facebook, Twitter, etc.

The aim is to execute social media campaigns and increase the conversion rate in proportion to the leads generated. Implement effective strategies to lay out successful campaigns.

He/she is supposed to build Facebook Ads, Google Ads, AdWords, etc. Deal with clients as the representative and assist them.

9.) SEO Manager

The SEO manager stands ahead of many designations in an organization. The higher position comes with greater responsibility.

Thus, the manager is supposed to-

  • Analyze the reports of all the campaigns running at a particular time.
  • Guide the subordinates with in-depth knowledge of keywords and successful Ad campaigns, which an SEO manager is expected to be equipped with.
  • Recommend the amendments in the campaigns that are going to be launched or are already live.
  • Develop content-marketing strategy in accordance with SEO goals.

10.) SEO Trainer

An SEO trainer is an SEO expert who mentors subordinate employees and teaches them hacks to master SEO functioning and implementation.

The SEO trainer’s primary functions include assessing the performance of the previous campaigns and launching controlling plans to bring back things in favor.

The trainer is a profile that requires high-level knowledge and expertise to get the best results in terms of ranking and traffic on the website.

11.) SEO Director

The SEO Director heads the department and keeps a check on the goals set and achieved.

He lays down the foundation for the campaigns to be carried out, in relevance with objective and previous shortcomings. A proper assessment and analysis enable him to carry out these functions.

The SEO Director takes care of everything related to a company on a macro level.

These are the job profiles (designation) of the SEO hierarchy, however, it must be noted that the job description and job title may vary from company to company.

The boom in SEO jobs

The past 2 years post-Covid have seen a rise in the number of SEO jobs by an estimated 20%. The world going digital in its approach calls for a better user interface and also gives marketers an opportunity to have a greater market share online.

This calls for plenty of jobs in the SEO sector. Naturally, in an attempt to increase market share and sales, a company understands that it has to have a wide reach. Search Engine Optimization is the best way to reach the target audience and the rest follows.

Seo jobs
Rise in seo jobs

Thus, experts and skilled resources are required to develop and maintain a strong SEO for the company. A resource is skilled only when they are aware of the functions of SEO and can deliver the targets and meet them objectively and effectively.

A massive rise is seen in the first 6 months of 2022 in SEO jobs in Delhi, SEO jobs in Bangalore, and SEO jobs in Chennai, majorly. The rise is expected to increase in the next 6 months as well. The year 2022 was the year when as many as more than 2 Lakh jobs were produced in the Digital Marketing sector.

Marketers believe that Digital Marketing is the new big thing and will widen its horizons in the coming time. SEO is a crucial element of Digital Marketing generating the maximum number of SEO jobs.

The skills required to work as a digital marketing professional must be acquired by undertaking a Digital Marketing course to have a fair understanding of the theories of Digital Marketing is based on.

According to statistics, the year 2022 is witnessing the SEM and SEO jobs as one of the highest-paid jobs. The SEO algorithms are advancing with a focus on being simple and better. The marketers who pay close attention to the evolving marketing strategies saw this coming.

They understand and have accepted the fact that to maintain a higher ranking on the search engine result page (SERP), the website content, the product listings, and other strategies are supposed to me optimized.

On finding an SEO job, you will be expected to optimize the website, in and out, such that it can beat the competitor websites. This will immediately increase the traffic on the website, further increasing the lead.

Once a user has landed on your website, it is the content that plays an important role in discerning whether or not he will convert into a client. A website with poor content will observe a higher bounce rate.

SEO jobs will require you to do both paid SEO in the form of PPC and free SEO using guidelines laid down by Google which help you rank higher in the search results. A job profile of an SEO analyst and an SEO specialist is listed as one of the highest-paid SEO jobs in 2022.

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What is the work of a Search Engine Optimizer / SEOer?

Well, we have all heard about SEO in bits and pieces from various resources but what exactly is it? SEO is Search-Engine-Optimization.

Here, we are talking about a professional who does SEO. Simply put, a search engine optimizer applies the various guidelines provided by Google to let you rank your website higher.

This is a free method to increase the reach of your website and have it ranked higher on the basis of relativity and SEO strategies for growth being matched.

SEO also has a paid form to it, which is PPC (Pay per Click). Businesses Today, find it vital to spend on PPCs as it is a form of SEO under which your website is ranked the highest and several leads are generated. Thus, it is helpful and effective in meeting the purpose.

Seo jobs
Digital marketing breakdown

Take a look at some of the priority tasks of the Search Engine Optimizers:

1. Check for plagiarism on the web- content

Nothing pushes away a user faster than the content they notice to be copied.

It must be assumed that a user browses several websites for the same information and it is likely that in the case of copied content, you will be caught and it will bring a bad name to your company.

Also, when two websites showcase the same content, Google gets confused and finds out who copied whom by checking on the date of the upload and the relatability of the content.

2. Use an interactive web layout

Always remember, the easier to use and interactive a website will be, the more users it will attract and retain until they are converted into your customers.

If your current web layout is not responsive and interactive, the user will immediately hop on to some other website.

Thus, it is important for a search engine optimizer to pay close attention to the layout of the website and make sure it is equally mobile friendly as mobile is the next big thing listed under SEO tools.

3. Use tools like Google Analytics and Webmaster to assess the growth

The websites that make use of tools like Google Analytics Webmaster are considered real by Google.

It may take a little time and understanding for you to learn their usage. These tools are especially helpful to determine the growth rate of your website, the leads generated and the conversions achieved.

Seo jobs
Essential tools of seo

4. Use the most searched keywords

Make use of keyword finder tools like keyword.io, SEMRush, etc. to find the most searched keywords and let your blog and web content revolve around them.

The keyword density is given extra importance in the content marketing technique and it is suggested that the use of proper keywords is to be made to rank higher when that particular keyword is searched.

5. Get your business listed locally

To reach the local customers it is important that you register your business with the local business listings or the Google local listings.

This will turn out to be really beneficial in increasing reach, familiarizing your business with the local audience, and establishing your business in the market. This is another important task that must be performed by the Search Engine Optimizer.

6. Post engaging blog posts

The search engine optimizer must keep this as a priority and upload engaging content at regular intervals.

The content must be related to the business or may revolve around common interests at times. The major point to be considered here is that the content should be interactive and must follow an informal tone of communication (Tricks for bloggers).

The concept of interpersonal communication must be applied by the search engine optimizer, here.

7. Create backlinks by building relations with popular bloggers

Backlinks are also listed among the most influential SEO techniques.

The term backlinking can be explained as asking a famous blogger or a website to mention the link to your website to divert a fraction of their traffic to your website.

This is a two-way process. The search engine optimizer must conduct a good PR with the competitors and other famous content marketers to take such favors.

8. Optimize the title, description, and keywords over the time

The title you may have published initially may not land up well in the search results for a long time. Thus. it is advisable that you optimize the title, description, the keywords if need be. An existing blog or article’s reach can be increased by optimizing them.

These are some of the basic tasks that must be performed by the search engine optimizer to build a strong SEO for his company’s website.

How to find SEO Jobs

There are many SEO jobs available out there. Here are some tips to help you find the right one for you:

  • Do your research. Make sure you know what SEO is and what the job entails before applying for any positions.
  • Check out job alerts on job boards or online classifieds websites. There are many places where you can find SEO jobs advertised.
  • Get in touch with SEO companies or agencies. They may be able to help you find a job or give you some advice on your job search.
  • Attend SEO events or conferences. This is a great way to network with other SEO professionals and learn more about the industry.
  • Keep an eye on job postings on company websites. Many times, companies will post SEO jobs on their website before they advertise them anywhere else.
  • Use social media to your advantage. LinkedIn is a great place to start networking with SEO professionals and finding out about job openings. Twitter can also be useful for following SEO companies and job boards.

SEO is a growing industry with many opportunities for those with the right skills. By following these tips, you can increase your chances of finding the perfect SEO job for you.

To conclude!

Coming to the SEO jobs, it should be clear by now that there are several jobs available in the field of Digital Marketing provided you have the knowledge and skills required for it.

Knowledge and skills are two such things that can be acquired over time. So, if you are looking forward to building a career in SEO or are finding an SEO job, make sure to attain the required skills to have it smooth.

FAQs 

Question: What are the SEO jobs for Beginners?

Answer: Such SEO jobs typically involve conducting keyword research, creating content that is optimized for SEO, and working on link-building campaigns. Some of the common jobs for beginners include SEO analysts, SEO associates, SEO specialists, Content Writers, etc.

Question: What is the SEO job salary in India?

Answer: Salaries for SEO marketing jobs in India can vary depending on the position and experience level. SEO analysts typically earn between Rs. 4 lakhs to 6.5 lakhs per year, and SEO associates can earn between Rs. 5.5 lakhs to 10 lakhs per year, and SEO specialists can earn between Rs. 6.5 lakhs to 12 lakhs per year.

Question: What are the SEO jobs in Google?

Answer:  SEO marketing jobs at Google typically involve working on the company’s search engine algorithms and improving the user experience. SEO experts, web developers, team leads, digital marketing specialists, and digital marketing managers are some of the common positions at Google.

Question: What are SEO jobs that Work from Home?

Answer: SEO jobs that allow you to work from home will let you handle your SEO projects from the comfort of your own home. Most SEO jobs you can do from home include tasks like keyword research, content writing, and link-building campaigns.

Question: What are SEO jobs Freelancer?

Answer: SEO jobs for freelancers typically involve conducting keyword research, creating SEO-optimized content, and working on link-building campaigns. SEO-consultants, SEO specialists, SEO marketing executives, SEO content executives, and SEO copywriters are some of the common freelancer positions.

Question: What are SEO jobs near me?

Answer: You can use job boards or online classifieds websites to find SEO jobs near you for example you may search for SEO jobs on Indeed to find all Search-Engine-Optimization jobs available on LinkedIn. You can also check with an SEO company or marketing agency in your area that needs SEO-professional e.g. you should look for SEO jobs in Bangalore if you are looking for a job in Bangalore.

Question: Can I learn both Social Media Marketing & SEO for better career opportunities?

Answer:  Yes, you can learn both for better career opportunities. These two fields complement each other and a lot of companies are looking for candidates who have skills in both SEO and social media marketing. Learning both will give you a better chance of landing a job in the digital marketing field.

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Mahima Sood

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