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Shared Digital Vidya’s Journey At E-conclave’15 By IMT Ghaziabad In Association With NASSCOM

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Institute of Management Technology (IMT), Ghaziabad conducts a lot of interactive sessions, events, workshops and seminars to engage the students. E-conclave’15 is amongst the latest events conducted by this Business School in association with NASSCOM (The National Association of Software and Services Companies). E-conclave which is the flagship event hosted by IMT has been attracting the top notch business minds from across the country who put forth their business plans before angle brokers, venture capitalists and veteran industry experts.

This annual event is being conducted by the management and technology institute since last five years. This year the E-Cell collaborated with NASSCOM, in line with latter’s start-up programme “10,000 Startups”. The theme of this event that happened on 17th January was “Inclusive Development”, wherein the prime focus was laid on lucrative ideas and suggestions which will act in favour of all the stakeholders involved so as to offer a sustainable operating platform.

Hoard of speakers from several corporate entities marked their presence to grace the occasion and enlighten the budding entrepreneurs by giving substantial knowledge on different spheres so as to establish themselves and sustain in this highly competitive and dynamic work structure. Amongst them was Digital Vidya’s Co-founder and CEO, Pradeep Chopra who was a guest speaker at IMT Ghaziabad’s E-conclave’15.

Hailing from a very strong digital marketing background Pradeep shared his entrepreneurial journey with the aspiring entrepreneurs. Eventually, the journey began 14 years ago when along with two of his IIT Delhi batch-mates started of the first venture Whizlabs Software. He shared that it was a complete roller-coaster ride for the threesome who accidentally touched upon Digital Marketing after having experimented on SEO at a small scale. It was only later that they realized the true worth of digital marketing which was the ultimate reason for their success.

Furthermore, he shared how Digital Vidya which was merely a social media workshop company in 2009 has turned into Asia’s leading Digital Marketing Training companies in 2014. Pradeep shared insights about how 5 years ago this digital marketing training company came into being.

The entrepreneurial journey is captured very well in the following slides:

To inspire the students at IMT Ghaziabad about Social Media opportunities available, Pradeep shared the following video with them:

This turned out to be a fruitful event that inspired the students to take-up social media as a rewarding career option to turn into professionals or budding social media marketing experts.

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

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