In India Sharekhan only one leading online retails Broking house . The Company Launched on February 8, 2000 by entrepreneur Shripal Morakhia as an online trading portal. Sharekhan is a member of the Bombay stock exchange ,the National Stock Exchange and the country’s two leading commodity exchange,The NCDEX and MCX . Sharekhan is also registered as a depository participant with National Securities Depository and Central Depository Service . Sharekhan has today a pan-India presence with over 1529 outlets and branches in 575 cities , serving more than 950,000 customers across over India. It also has International presence through its branches in the UAE and Oman .Sharekhan has a leadership through pioneering initiatives like Trade Tiger, an Internet-based executable application that emulates a broker terminal also providing information and tools relevant to day traders. Its second initiative, First Step, is targeted at empowering the first-time investors and also goal into global footprint through the “India First” initiative, a series of seminars initiate by Sharekhan to help the non-resident Indians customer to participate and benefit from the investment opportunities in India.
Over the 15 years of journey Sharekhan always give quality investment advice from a experience research team which offer investment and trading idea based on fundamental and technical research respectively ,market related news ,statistical information information on equities ,commodities ,mutual fund , IPOs and much more.
5 Good reason to achieve business goal by Sharekhan :
- Connect to market opportunities from any location by super speed Sharemobile
- Dial- N- trade option Customer have to dial any of company dedicated number (18002707050 or 1800227050 or 1800227004 or 30307600), enter customer TPIN and on authentication then customer will be given place order
- One million customers and growing because of the trust – Sharekhan combines entrepreneurial outlook with customer us. over 4,000 passionate employee focus one minimizing risk and maximizing return .
- The pioneers of online trading- Sharekhan is today , one of the India’s financial service companies ,more than 5 lakh customer log on to sharekhan.com to buy and sell shares, mutual funds .IPOs ,etc. Sharekhan first to bring the power of a trading terminal to the destop with Trade Tiger ,fascinated applying for IPOs online ,created a basket of investment products such as top pick or Flexi SIP to simply investing.
- Relationship Manager -If you have an investment corpuse of Rs.5 lakh and above ,call Relationship Manager who will provide Investment advice and execute transaction on your behalf.
Approach / Strategy adopted by Sharekhan :
**Sharekhan business team doing very wonderful Workshop name “ Ignite “ for customer attraction by digital marketing . Ignite basically a trader mentoring program for learning how market really work.The new customer who are want to learn about financial stock market they could take a free Workshop from nearest home town . The business team decided to use this by digital marketing because it is very less expensive and awareness of stock market.
**Sharekhan first introduce to customers trade by mobile app through mobile marketing. Sharekhan adopted new idea “Power in your pocket , trade anytime anywhere”.
Result achieved by Sharekhan :
By the above strategy Sharekhan is ranked Second largest stock broker portal . In social networking site just like sharekhan facebook page has garnered 35,949 likes and in Twitter tweets by 32 k also follower by 18.9 k . Their YouTube channel has 3575 subscribers with 614,630 views each any every day they increasing their customers through social media .
Learnings from the Approach by Digital Marketing :
The above case study prepared from online research and Sharekhan website . In Above mention Sharekhan broking house business strategy briefly discussed I realize that Digital Marketing is a set of online activity for attracting customers by using modern technologies to reach every online User . After the lead generate through various digital marketing method sales team easily convert into target customer and company will generate more revenue by low expensive budget .
Images credits : Sharekhan website