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Social Media Ad Expenditure Will Twofold In Next 5 Years

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The expenditure on social media advertising has been the talk of the town throughout the year. social media ad spendingThe social media ad spending is anticipated to get doubled in the forthcoming 5 years. The industry experts have analyzed that since the industry is treading on the path of growth so the projected expenditure will also increase. This will bring about huge revenues in the U.S. viz. the revenues are likely to go up from $5.1 billion in the last year to $15 billion in the year 2018. This reflects a whopping increase of 194%.

The trends have reflected that not only big companies but also small social site owners are in the process of evolving their advertising campaigns. Besides this, the mobile sector is likely to witness growth in terms of increase in revenue from $1.5 billion in the last year to $7.6 billion in the year 2018. This simply implies a growth rate of 38.3%.

The infographics put forward by reflects the past, present and future of social media ad spending. The evolution in the pattern of ad spending is clearly put across through the following infographic.


However, in this booming market, the spending per user shall increase across the board. More so, within the time frame of 2013 and 2015:

  • The U.S. spending will rise from $26.05 to $39.89
  • Asia-Pacific will witness a $4 increase
  • While on an average, worldwide spending per user will increase from $5.14 to $7.98.

So, there is a great scope to leverage social media platform for advertising and to reach out to the targeted audience with the right mix of marketing mix.

Images Source: Social Media Today

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

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