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Social Media Platforms Flooded With Responses On Maggi’s Ban In India

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Maggi the 2-minute noodles, always has remained in the limelight for good reasons all this while until a massive wave hit its eminence and took away all the benevolence of this good old brand, famous for being an option to suffice instant hunger, giving a feel of readily made fast food at home or anywhere possible as because preparing the  dish required time and energy at the least and the dish being so popular among the young generation is due to its delectable and luscious taste. But unfortunately, everything has gone in vain with the news that, Maggi contains MSG (monosodiumglutamate) and Lead in excess of the permissible limit and therefore, it is hazardous to human life if consumed and should be banned immediately. This particular news that arrived, that had ruined Maggi’s image to the extent that it is almost unfeasible for Maggi to win the incalculable number of consumers in India all over again, some of whom used to consume Maggi on a daily basis. The downfall of Maggi began when in a few samples picked from Uttar Pradesh, the Lucknow Food Safety and Drug Administration initiated an inquiry and written to Food Safety and Standards Authority of India to annul Maggi’s license nationwide after they detected MSG in the food.

Maggi, an international brand of seasonings, instant soups and noodles owned by Nestle since 1947. The original company was founded in Switzerland in 1872 by Julius Maggi and therefore was named after him. In India and Malayasia, Maggi instant noodles were very popular, Nestle has 39 percent of the market in Malaysia, where “Maggi” is synonymous with instant noodles and had a 90 percent share in India. Getting back to the news, after such a big mishap that took place with Maggi, manufacturers are not actually ready to accept the crime that they’ve committed, instead to them the whole matter turned out to be “surprising” and as per them, they haven’t added MSG to the product. After further probing into the matter, FSDA Assistant Commissioner Vijay Bahadur Yadav in a report published by TOI said, “We have tested Maggi samples at Kolkata’s referral laboratory. The test results show that there are added monosodium glutamate and excess of lead. We have ordered further sampling.”


Now, coming to the most integral part of the topic i.e., the Social Media where the news of Maggi contains MSG as soon as it had arrived got flooded with responses, opinions, views  and reviews regarding the entire issue. Popular Social Media Platforms such as – Facebook, Twitter, LinkedIn, Youtube got inundated with the news. Facebook newsfeed of users were flooded with the posts and updates and images of Maggi Ban and in Twitter the news had acquired the top trending news position with the hashtag #banMaggi or #Maggiban. Maggi has always been one of the most loved food irrespective of the generation. People nationwide were quite fond of the food. Across India on the day this devastating news broke, almost all the Facebook public pages were found coming up with posts of “Excessive MSG found in Maggi” and therefore, it should be banned outrightly so that people stop consuming them. Besides Facebook, Twitter wasn’t far behind too. Angry consumers and Maggi lovers were shattered and clearly expressed their agony, antagonism and some were really shattered to the core with the sheer thought that they couldn’t consume their favoutite Maggi 2-minute noodles anymore. The news of the “MaggiBan” had been so effective that it din’t dare to spare the popular Bollywood celebrities like Mr. Amitabh Bachchan, Madhuri Dixit and Preity Zinta too, who were very much involved in the advertisements currently or few years back.

These images below clearly shows the impact of Maggi ban on Social Media:





Finally, this is how the Facebook page of Maggi, “Meri Maggi” reacts to the entire nationwide shattering news. The rigorous talks about Maggi and furthermore banning it went on for about two weeks or more and is still one of the most important news that sold like hot cakes on every platform but most in social media platform precisely because nowadays every piece of news is posted on Social Media much before they reach the Television Channel news rooms. People are more active on social networking sites and delve themselves completely in it as a result, the word of mouth be it positive or negative spreads like a wildfire. Last but not the least, it’s pretty sad and upsetting for a massive brand like Maggi that had created such goodwill over the years got demolished in not more than 2-minutes after the news came out and is now in ruins. Though Maggi is making a constant effort to bring back that same image it had just a few days back, but possibilities are really less unless they are true to their words stating that they aren’t adding MSG beyond the permissible limit.

Image Credits : Quora, Maggi, BBC, iamwire, hootpile, reshareit

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