Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

Digital Marketing Blog

Digital Marketing Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

Some Email Marketing Facts

Rate this post

Lists

The most common ways of capturing email addresses on websites (excluding checkout) are on a dedicated email page (58%) and on the home page (56%), followed by the header (15%), footer (38%) and pop-up windows (22%).
Experian Email Market Study: Email acquisition and engagement tactics

In 2013, list growth continues to see slow but steady growth.  In a survey of more than 1,00 businesses around the globe, list growth for the previous 12 months was: 17% – Very positive, our list is rapidly growing; 50% – Somewhat positive, our list is slowly growing; 26% – Neutral, the gains balance out the losses; 6% – Somewhat negative, our list is slowly shrinking; 1% – Very negative, our list is rapidly shrinking.
Marketing Sherpa 2013 Email Marketing Benchmark Report

Mobile

43% of consumers say they read emails most often on a smartphone (36.4%) or tablet (6.9%) as opposed to a desktop or laptop computer.
BlueHornet Consumer Views of Email Marketing 2013

News

News-related terms in subject lines outperformed discount-related terms. “News” (16.2%), “update” (4.9%), “breaking” (33.5%), “alert” (25.9%) and “bulletin” (12.5%) all saw better than average click-to-open rates (as well as clicks and opens).
Adestra Subject Line Analysis Report

Open rates

Email open rates increased 7.8% in the third quarter of 2012 compared with the year-earlier period, with average volume increasing 14.9%
Epsilon/DMA Q2 2012 North America Email Trends and Benchmarks

Personalization

For promotional mailings, emails with personalized subject lines had an average open rate of 19.5%, compared to 15.1% for those without personalization.
Experian 2013 Digital Marketer Report

QR codes

19% of US respondents (1 in 5) have scanned a QR code.
eMarketer

Revenue

Email ad revenue reached $156 million in 2012, up from $213 million in 2011.
­- Interactive Advertising Bureau

Social media

Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%).
GetResponse

Teens

In a 2013 study, 78% of teens have a cell phone, almost half (47%) of them own smartphones, and 23% have a tablet.
Pew Research Center

UK

In 2012, one-third of UK brands generated more revenue from email than all other digital channels combined.
Alchemyworx National Client Email Report 2013

The UK shows a strong increase in average email open rates, rising from 18.35% to 21.47% in the last 12 months. B2B emails achieved the highest open rates at 27.97%, while Sport & Leisure emails achieved open rates of 25.57% on average.
Sign-Up.to’s 2013 UK Email Marketing Benchmark Report

Video chat

9% of mobile device users video chat at least twice a week on their phone.
Qualcomm

Welcome emails

59.8% of email marketers plan to spend more on “welcome” email marketing.
StrongMail ”2013 Marketing Trends Survey” 

X chromosome

Women click 10% more often than men on mobile emails.
Tailored Mail 2012 Email Marketing Trends

  • Digital-Marketing