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Speaking At Social Media Week: Integrating Social Media Marketing And Email For Campaign Effectiveness

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One of the largest events in Social Media domain, the Social Media Week 2015 is just round the corner. The event which is scheduled to be conducted at Bangalore from 23rd-27th February, 2015 will witness plenty of insightful informational content from social media marketers, industry experts and leaders.

To cater to the needs of the big business, industries, firms and individuals operating for the growth and enhancement of their ventures, social media platforms via social media marketing act as the best and the most feasible resort. Even though there are several ways to reach out to the targeted set of audience, however, one of the most sought after ways which is email marketing done through sending emails, newsletters and mailers is losing its charm.

BrajSo, to bring back the focus of the users on the relevance of emails, Asia’s leading Digital Marketing training company -Digital Vidya’s lead trainer, Braj Mohan Chaturvedi will enlighten the attendees of the session “Integrating Social Media Marketing and Email for Campaign Effectiveness”. Braj who comes with 14 years of corporate experience is a digital media enthusiast and market 2.0 expert.

Considering the fact that a lot has already been talked about email marketing slowly fading away, it is observed that email is far from being dead and marketers should not avoid it completely. In fact it is observed that social media marketing is a good way to inform and enhance the effectiveness of email marketing. Interestingly, the two channels appear to be blending into each other.

For instance, an individual must have observed that when a person searches for a printer on Google, the company’s Facebook ads on their Facebook page start showing printer ads from various e-commerce players. Imagine when that individual makes the same search, he/she will not only get to see Facebook ads but also get emails from the e-commerce player about discount offers on the printers. This is the future of email marketing when it gets integrated with social media.


In the near future, it will be foreseen as to how the integrated power of email and social media marketing is optimizing the campaign ROI. These two marketing techniques are complex to integrate and it is recommended to plan their marriage at a strategic level. Many social media experts have been talking about email list growth recently and augmenting their social media campaigns to their email campaigns.

After attending the session on integration of social media marketing and email marketing, the participants will take along the following information with themselves:

  • They will get in-depth knowledge on the changing face of social media and email marketing.
  • Also, they will learn how email and social media marketing can fit into the overall digital marketing strategy.
  • Not only this, there is more in store for the attendees as they will get to know and realize the value of augmenting Email and Social Media Marketing for digital campaign effectiveness.

So, do not loose out on this lucrative opportunity and reap the benefits from this insightful event.

If you are looking for a digital marketing course in Bangalore, we invite you to consider participating in Digital Marketing Master Certification (CDMM) by Digital Vidya.

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

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