Booming popularity of Digital Marketing is stirring most of the people up to know “What is Digital Marketing?”
Especially in India, the term “Digital Marketing” is not only topping the charts on the internet but also ranking first-rate on print and TV media- Thanks to Digital India.
“Status now is not whether you are Awake or Sleep, it is whether your or Online or Offline. Facebook, Twitter, Instagram, they are the new neighborhoods of our new world. In this Digital Age, we have an opportunity to transform lives of people in ways that was hard to imagine a couple of decades ago.” – Narendra Modi while addressing heads of tech giants at Silicon Valley in San Jose
Due to such prevalence, it is obvious to have curiosity about- What is Digital Marketing, How it Functions, What are the Digital Marketing Career Opportunities, etc. We, at Digital Vidya regularly see people asking for What is Digital Marketing PDF or What is Digital Marketing PPT- And that’s why we thought to come up with an article, which can satiate all your snooping and inquisitiveness about digital marketing.
Let’s firstly understand basics of what is Digital Marketing and what a digital marketer does, then we will go in-depth of 5 steps to learn DM-
What is Digital Marketing
Digital Marketing alludes to marketing conveyed through variety of digital channels, for example, sites, search engines (Google, Yahoo, Bing, etc.), web-based social networking or social media channels (Facebook, Twitter, Instagram, LinkedIn, etc.), email, and mobile applications. While DM covers an extensive variety of advertising and marketing exercises, we will concentrate on the most well known types of digital marketing activities in this post.
What a Digital Marketer Does
A Digital Marketing Professional monitors things like what is being seen online, how traffic is coming to a site, how frequently and for to what extent, lead generation, sales conversion, what content works and doesn’t work, search engine optimization and so forth. Generally, Internet is the most common channel used for digital marketing; some others incorporate mobiles instant messaging, wireless text messaging, podcasts, mobile apps, electronic announcements, digital TV and radio channels, etc.- And a Digital Marketer may need to channelize marketing by incorporating all the channels.
Now, as meat and potatoes about digital marketing are clear, you are ready to learn digital marketing in 5 steps- Let us delve into them-
5 Steps to Learn Digital Marketing
Know the distinctive channels of Digital Marketing
- Paid search is also known as pay-per-click (PPC) marketing.
- It alludes to the “sponsored result” on the top or side of a SERP (search engine result page).
- You just pay when your promotion/Ad is clicked. You can tailor your PPC advertisements to show up when particular search terms are entered by making promotions that are focused to your target audiences.
SEO or Search Engine Optimization
- SEO is the most effective way to optimize content, technical set-up, and reach of your site so that your pages show up at the highest point of a SERP for your particular keywords.
- At last, the objective is to pull in guests to your site when they scan or search for particular items, services, information, or data identified with your business.
- Power of digital marketing resides in content as “Quality written Content makes all the difference?”
- Extraordinary content is the fuel that drives your digital marketing practices. It is a key mainstay of present day SEO and it helps you get seen via different social platforms.
- Making powerful content that is not promotional, but rather inform, inspire and enlighten your audiences, is the little difficult but well worth the effort.
SMM or Social Media Marketing
- People use social media channels not only to watch funny videos and post selfies, but also they depend on social communities to find, research, and teach themselves about a brand before engaging with that brand.
- As a digital marketer, you should likewise weave social media marketing strategy into each part of your marketing and make more sharing networks.
- The more your prospects draw in with your substance, the more probable it is that they will need to use it and convert as your customers.
- Email has been around since two decades, and its prominence is being directly proportional to the popularity of digital marketing. It is yet the snappiest and most direct approach to achieve clients with basic data.
- Your email campaigns need to be engaging, applicable, educational, and entertaining. Five center characteristics of emails are-Trustworthy, Relevant, Conversational, Strategic, and Coordinated across all the channels
- As smart phones turn into an inexorably indispensable piece of our lives, it’s key that advertisers see how to adequately convey on this remarkable and amazingly powerful marketing channel.
- Mobile phones are the most important part of today’s regular life that makes advertising on mobile unimaginably essential. From SMS and MMS to Applications, there are numerous approaches to channelize effective mobile marketing.
- Finding the correct mobile marketing strategy is all about digital marketing that converts.
- It ties the majority of your advanced marketing activities together and automates most of the marketing processes.
- Without automation, DM campaigns will resemble an incomplete framework. It mechanizes and streamlines all kinds of advertising processes. Above all, it gauges the outcomes and ROI of your DM campaigns, and that’s why knowing Marketing Automation is an important part of “What is Digital Marketing Guides”
- Click here to know Sales Tools that that Automate Marketing and Optimize Sales
- It incorporates pulling in, engaging, converting, and delighting customers by utilizing web content.
- It can also be termed as Partner Marketing.
- It is a kind of performance based publicizing where you get commission for advancing another person’s items or administrations on your site.
Know How Digital Marketing Works for B2B and B2C Businesses
Digital Marketing works for all kinds of business and any industry can use digital marketing to optimize ROI. Despite what your organization offers, DM still includes the processes to know buyers persona to distinguish your prospects’ needs, and hence helps you make conversion-oriented online substance. Nonetheless, this is not to imply that all businesses ought to execute same kind of digital marketing strategies. Let us understand what kind of Digital Marketing strategies are befitting-
For B2B Businesses
- For B2B business, your DM endeavors are probably going to be based on lead generation, with an objective to ask your lead to speak to your sales person.
- Therefore, the part of your marketing procedure is to draw in and convert the most quality leads for your sales representatives by means of your site and digital channels.
- In addition, you will most likely concentrate your DM endeavors on business-centered channels like LinkedIn where your audiences are investing their time on the web.
For B2C Businesses
- For B2C businesses, objective of your DM endeavors is to draw in individuals to your site and have them moved toward becoming customers, while never expecting to address a salesperson.
- Hence, you are more inclined to concentrate on accelerating the buyers’ journey, from the minute somebody arrives on your site, to the minute that they make a buy.
- Your products need to higher up in the marketing funnel than it may for a B2B business, and you may need to utilize effective CTAs i.e. calls to action.
- For B2C organizations, channels like Instagram and Pinterest can frequently be more important than business-centered stages like LinkedIn.
Know the type of Content you ought to create for your Digital Marketing Campaign
Content’s types are quite peculiar in deciding success of a DM campaign, and it relies upon your prospects needs at various stages in the buyers’ journey. You ought to begin by making purchaser personas to distinguish objectives and difficulties of your audiences. On a fundamental level, your online content ought to plan to help your audiences meet their objectives, and defeat their difficulties. Let us understand different stages of your buyers’ journey and types of content that you need to use for that stage-
As a Digital Marketer, you need to create awareness of your service, product, or company at this stage. At awareness stage, you need to let your buyers begin to understand what you actually do, and how you can be helpful to them. Your content should not focus on your brand, but it ought to focus on your buyers’ pain points. Three types of content that you can use at awareness stage are-
- Blog posts
- Short recordings/Videos
At consideration stage, you need to use the information that has been collected via different marketing automation tools. It gives you an idea about the prospects’ activities and their social profile information, which will help you tailor your communications to each individual buyer. At Consideration stage, your content should speak the language of C-suite that belongs to C-level executives- Chief executive officer, Chief operating officer and Chief information officer. Types of content that can be used at consideration stage are-
- Research reports
Decision stage is the final time to get brand-specific with your content as this is the time where you have to hit the bulls eye. With regards to bragging about your specific item, product or services, nothing talks louder than the experience of your present clients. Have various customer testimonials, reviews and case studies available to show prospects- what others have accomplished by picking you, and how fulfilling their experience has been with you. As discussed, some of the most befitting content types at decision stage are-
- Case Studies
- Testimonials and Reviews
Know how you can Measure Effectiveness of your Digital Marketing Campaigns
Digital Marketing enables marketers to see exact outcomes of their digital marketing efforts. On the off chance that you have at any point put an advertisement in a daily paper, you will know that it is so hard to gauge what number of individuals really turned to that page and give attention on your ad. There is no exact technique to know whether that advertisement in the newspaper was the reason behind the sales at all (if the sale occurs).
However, with DM, you can measure the ROI of essentially any part of your digital marketing activities. Let us go through different digital marketing activities that can be measured-
- With DM, you can see the correct number of individuals who have seen your site’s landing page progressively by utilizing Analytics tools like Google Analytics, Kissmetrics, etc. You can likewise perceive what number of pages they went by, what gadget they were utilizing, and where they originated from, and other related analytics details.
- This knowledge helps digital marketing professionals organize which digital channels and strategy to concentrate upon, in view of the quantity of individuals those channels are heading to your site. For instance, if just 7% of your activity is originating from organic search, you realize that you should invest a little more effort and time in SEO to improve that percentage.
- While on the other hand, with offline marketing, it is exceptionally hard to tell how individuals are cooperating with your image before they have collaboration with a sales representative or make a buy.
- DM helps you recognize patterns and examples in individuals’ conduct before they have achieved the last stage in their journey, which means you can settle on more educated choices about how to pull in them to your site.
- A successful DM methodology incorporated with befitting tools enables you to follow the majority of your deals back to a client’s first online touchpoint with your business. This is known as Attribution Modeling, and it enables you to recognize inclines in the way individuals research and purchase your item. It further aids you to settle on choices, which are more educated about what parts of your Digital Marketing merit more consideration, and what parts require refining.
- Coming to an obvious conclusion and inter-relating marketing and sales is immensely significant for the success of any digital marketing campaign. As per Aberdeen Group-
“Companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment.”
- Envision you have made your product handout and posted it through letterboxes – that handout is also a type of content, though offline, but the issue is that you have no clue what number of individuals opened your handout or what number of individuals tossed it straight into the waste.
- Now, in another case, imagine you had that handout on your site. You can quantify precisely what number of individuals saw the page where it is facilitated, and you can gather the contact details of the individuals who downloaded it.
- You can not only be able to quantify what number of individuals are drawing in with your content, but at the same time you will be able to produce leads when individuals download the content.
Know the Future Challenges that Digital Marketers may face
Propagation and reproduction of digital channels-
There are varieties of digital channels already and consumers utilize most of them frequently. They use assortment of gadgets and devices that use distinctive protocols, interfaces and specification. In addition to all this, different consumer interacts with those gadgets in various routes and for various purposes, while new devices, tools and online platforms will also frequently come and go. That is why it would be must for digital marketers to be aware about all the latest technical advancements, and stay proactive.
Intensifying online Competition-
Digital channels are quite affordable compared to different traditional marketing channels. This makes DM within the reach of all kinds of businesses and marketers. Thus, it is turning into a ton harder to catch consumers’ attention. You need to follow DM blogs, journals and research reports to let your campaign stay updated, innovative and most important it should have your own personal touch.
Exploding customer data-
Consumers provide an immense trail of information in digital marketing. It is to a great degree hard to manage every one of that information, and additionally locating the correct information within the exploding customer data that can help you channelize target-oriented campaigns is going to be one of the top most challenges that as a Digital Marketing, you will need to handle. To efficiently handle exploding customer data, you need to be an expert in data and web analytics.
Now, I think you would have understood ‘what is Digital Marketing’ and how it functions and what are key challenges that you need to overcome to sustain as a successful digital marketer.
Let us conclude this article with 3 keys to successful digital marketing campaign-
- Manage complex client relations over an assortment of digital marketing channels.
- Start dynamic customer associations and respond to them.
- Use big data in the most exclusive manner as it helps make better decisions in speedier fashion.
In case, you have any queries about digital marketing- Feel free to ask me in comments.