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Posts Tagged "A/B testing"

5 Parameters For Successful Lead Ads On Facebook

Lead Ads are the best way to run lead generation campaigns on Facebook and Instagram. Lead Ads let people show their interest in a product or service. By filling out a form in the ad with their details and allowing a business to follow up with them. It makes it easier for customers to submit their information from […]

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6 Easy A/B Tests To Increase Conversion Rates

     -     Jun 7th, 2016   -     Email Marketing   -     0 Comments   -    , , , ,

Overview As digital marketers, we can no longer rely on only our intuition while deciding on what will resonate with our audience. We instead need hard facts and in-depth analytics to point us in the right direction for the best conversion optimization possible. This is where A/B testing comes into play. Increasing the amount of traffic […]

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Learn To Track Data With KISSmetrics

     -     Apr 11th, 2016   -     Web Analytics   -     0 Comments   -    , , , ,

Kissmetrics Kissmetrics is a web analytics and conversion tool which was launched in 2008. We will see some unique features of Kissmetrics which distinguish it from other players in the crowded space of web analytic tools. Person based tracking system Kissmetrics uses a person based tracking system rather than a sessions based or pageviews based system. […]

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A To Z Of A/B Testing 

     -     Mar 28th, 2015   -     Inbound Marketing   -     1 Comment   -    , , , , ,

A/B Testing is an experiment between two landing pages, to see which page converts more or gives better results. A/B Testing will actually split a page into two. Then apply some changes to the page with some tools and see the effect of the change that you have made. Then what about the visits? To […]

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NEC Corporation Of America Used Inbound Marketing Tactics To Increase Its Email Open Rate By 400%

About NEC: NEC Corporation of America is a fast growing technology company with a high impact sales team, provides innovative IT and communication solutions to businesses of all sizes across multiple vertical industries. Also provides its customers a greater access to a rich portfolio of technology and professional services, enhanced opportunities and competitive solutions. Comprised of business […]

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BabyEarth Used Search Engine Marketing To Boost Its Revenue By More Than 125%

About BabyEarth: BabyEarth is a baby products e-commerce retailer. They provide a range of products from nursery items, clothing, bathing, gifts, learning, eco-friendly products and much more.  BabyEarth offers innovative products to ensure every baby is happy, healthy and safe. It also takes care of making parent’s lives much easier. BabyEarth Business Objective: The objective […]

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ABBYY Used Inbound Marketing Tricks To Achieve 26% Growth In Website Visitors In An Year

  About ABBYY ABBYY is an innovative and award winning software company, based in USA. It was founded by David Yang in 1989. Over the years, it has specialized in development of semantics language models and earned the status of a popular brand due to its core skills in artificial intelligence technologies. It provides software […]

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Be Successful In No Time With 5 Modified SEM Tactics For B2B Websites

Every B2B business principle should be in a manner so as to enhance and maintain their brand image to promote their products and services. A good B2B website invests in promoting the brand and driving traffic to generate leads and sales to their website. The first place people find for information is in search. It is […]

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10 Common Mistakes To Avoid For Success In PPC Advertising

     -     Apr 21st, 2014   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , ,

Pay per click advertising is a great way to gain valuable targeted traffic to your landing page. However, if done inaccurately it can crash down your budget leaving you with minimal visitors and conversions that bounce at the first sight of your page. Mistakes occur due to lack of knowledge and unfamiliarity with online techniques. […]

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