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Posts Tagged "Ad Ranking"

Importance of Quality Score in Ad Ranking

     -     Jan 6th, 2017   -     Search Engine Marketing (SEM)   -     0 Comments   -    , ,

Understand Ad Ranking Quality Score: Quality Score is an estimate of (Relevancy & Usefulness of the Ad) + (Key Words) + (website landing page) It is a rating measurement given by Google to individuals KEYWORDS based upon the below factors Click Through Rate (it is important to have strong CTR across keywords) Relevancy (Clear link […]

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