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Building Brand Modi- From Regional To National Superstar

 About Narendra Modi and BJP BJP party leader Narendra Modi’s election campaign for the 2014 Lok Sabha Polls is a fine example of planning and execution of a successful marketing and branding campaign. Whatever your outlook to politics and political parties in...

How BJP Rode On Social Media Towards A Sweeping Victory In 2014

The Bharatiya Janata Party is one of the premier political parties in India founded in 1977. It has a strong right wing ideology and traditionally reflected “Hindu Nationalist” position.  It was mainly an orthodox political organisation having its roots...