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Posts Tagged "BMW"

Case Study on BMW ‘M’ Series : An Advertising Masterclass

A Brief Overview of BMW BMW is popularly known as one of the foremost luxury car manufacturers in the world. The company has come a long way since its inception in 1916 as a manufacturer of aircraft engines. However, BMW has had its fair share of troubled times as well. In 1959 the company neared bankruptcy and was […]

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BMW Tastes Success with Digital Launch of 2 Series

About the Company Established in 1916 BMW is one of the Top 3 Luxury Car Manufacturers in the world. The Group which includes the Rolls Royce & Mini brands has history spanning 100 Years and has built a great Legacy in the Automotive space. The Logo of BMW represents the rotating blades of a propeller highlighting its journey through […]

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