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Posts Tagged "Brand Building Using Digital Media"

Cogent Brand Building Strategies Using Social Media

The advent of social media in the late 90s opened up a new frontier in Marketing. Marketers climbed aboard the internet bandwagon, to explore the ‘new media’ terrain.  Initial apprehension would give away to delight, as consumers took to social media by the droves. Today, social media entails nearly 2.1 billion accounts, just over 2/3rds of […]

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