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Posts Tagged "campaigns"

11 AdWords Best Practices To Get More Out Of Your Campaigns

     -     Jan 28th, 2016   -     Search Engine Marketing (SEM)   -     0 Comments   -    , , , , , , ,

Have you set up an AdWords account just because everybody is doing it nowadays or because you wanted to use up the free credits you got while setting up your web hosting, like it was in our case and later wondered why the response to your ads was so poor? Well there are simple things […]

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5 Things About Search Network That Will Help You Plan Your Campaigns Better

The first question you are asked when setting up a campaign in Google AdWords is what ‘Type’ of campaign you want to choose. If you are new to AdWords, you probably either assumed that Search Network is for text ads, Display Network is for image ads, Shopping is for product listing ads, Video is for […]

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ICICI Lombard Scores With Digital Marketing

     -     Oct 21st, 2015   -     Case Studies, Social Media Marketing   -     0 Comments   -    , , , , ,

About ICICI Lombard ICICI Lombard is a collaboration between two financial giants, ICICI Bank Limited and a Canadian General Insurance company, Fairfax Financial Holdings Limited. With an array of insurance services at bay, ICICI Lombard is presently one of the largest private sector general insurance company in India with a Gross Written Premium (GWP) of […]

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Top Tips Before Running Facebook Ads

Marketers and business men consider Facebook as a very cost effective medium to promote businesses online. They find it easy to use and highly flexible, which gives them reasons to return to Facebook for advertisement on online media. However, not all marketers have the same opinion about using Facebook for online advertising. They do not […]

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Microsoft’s Safer Online Programme Used Twitter To Get 24K New Followers In 3 Months

About Safer Online Microsoft founded Safer Online software in November, 2007. Their main motto to create this software was to create a tool which can help in establishing a scenario wherein people can experience safe web options with the help of online safety tips and other resources. Microsoft intends to create a option with the […]

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Optimize Your Budget & Local Paid Search With 3 Simple Steps

     -     Feb 21st, 2015   -     Search Engine Marketing (SEM)   -     2 Comments   -    , , , , , , , ,

There are various ways in which one can optimize one’s budget and conduct local paid search. While doing online advertising, it is very important to keep the location of the service in mind, specially where the service or product is available. We shall look at 3 simple steps to do the same in an efficient […]

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