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Posts Tagged "CAN-SPAM"

5 Reasons Why India Should Have An Anti-Spam Law

All of us, in one way or the other have at some point of time encountered those annoying telemarketing calls. You are in the midst of an important client meeting and the phone rings. How does it feel? Obviously it is very irritating. This happens with our email IDs as well. You sign in to […]

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Combatting False Abuse in Email Marketing And How Snapdeal Finds A Way Out

Email marketing entails a lot of challenges. It’s not as simple as drafting an email and hitting the ‘SEND’ button and results magically appear. It’s also not about numbers that brings sales and rewards. The challenge is to go through the three stages of deliverability, reputation and readers’ response. At every stage the crucial factor […]

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