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Posts Tagged "Cost per click (CPC)"

4 Metrics That Measure The Success Of Online Advertising

What is Online Advertising? Online advertising has become one of the most important aspects of any online marketing campaign. It’s a great way to have more traffic to your site and increase business. However, it can be a serious challenge if you are not careful. First you have to decide which channels or websites you […]

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PPC Or CPC: An Effective Search Engine Marketing Strategy

Introduction Today internet is touching almost every aspect of our lives. We are more dependent on internet now than ever before. As the reach of digital media is expanding so does its uses. With ever increasing traffic on search engines like Google, it is becoming an increasingly important platform for marketing. Pay Per Click (PPC) or Cost Per Click […]

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ClearTrip Leverages Mobile Marketing to Improve Cost Per Conversion (CPC) by 40%

About Cleartrip Cleartrip is one of the most looked upon online travel companies in India having a market share of 35%. The company was launched back in July 2006 with an objective of ‘making travel simple’ for its customers. The company offers exclusive destination information, competitive prices, multiple payment options, choice without confusion, and convenience […]

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Google AdWords And Its Working Model

With approximately 27 million searches happening per hour, Search Engine Marketing becomes one of the important categories in digital marketing. Search engine marketing abbreviated as SEM is nothing but a marketing process to increase visibility and traffic with the help of Search Engines. It has been observed that Google holds a share of 67% out […]

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Gmail Ads: 4 Easy Steps To Start

If you use email for reaching out to your target audience, then this post will help you develop a deeper understanding of that. If you aren’t leveraging emails, then this post is all the more important for you! People are using emails in order to reach the target audience. This is the reason bloggers are experimenting […]

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5 Google Adwords Strategic Steps To Bid High And Earn More

It goes without saying that advertising through Google Adwords tops the list of various advertising modes over digital media platforms. Choosing advertising through Google Adwords, one can be sure to feature at the top of the search results thereby achieving maximum visibility to viewers. For this, it is imperative for one to have large budget […]

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