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Posts Tagged "Digital Advertising"

Native Advertising: Changing Digital Advertising Landscape – Webinar Recording

Wikipedia defines Native Advertising as the type of advertising, mostly online, that matches the form and function of the platform upon which it appears. Sharing in-depth insights on the concept of Native, Samir Tiwari, Co-founder & CEO, Non Lineaar defined it as the form of paid media where ad experience follows the natural and function of […]

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How Blockchain will Transform Digital Advertising, Media & Entertainment

Despite being invented in 2008, Blockchain made big news in December 2017 when the price of Bitcoin Cryptocurrency surged past the $ 20,000 on the CoinDesk Bitcoin Price Index (BPI). This was also the same time, when we heard that Australian Stock Exchange would incorporate Blockchain technology for trade settlement. All this has created a […]

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How to Create Most Compelling Digital Marketing Ads?

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”      -Howard Luck Gossage The above quote from Advertising Innovator Howard Luck Gossage beautifully captures the dilemma of a marketer. Customers are not looking for ads, they are looking for interesting stuff like movies, sports, daily serials, news, information about friends […]

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Role of Digital Advertising to Expand Sales

Advertising has advanced. Now it is not limited to radio, print media houses, static billboards and TV. Present day innovations have opened the way to an absolutely new and equally powerful kind of advertising – Digital Advertising. This article is designed to let you know What is Digital Advertising, how digital Ads work, what are […]

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Virgin Mobile KSA’s Digital Marketing Strategy Achieves Lowest Subscriber Acquisition Costs

About the Company Virgin Mobile is a wireless communications brand used by eight independent brand-licensees worldwide. Virgin Mobile branded wireless communications services are currently available in Australia, Colombia, the United Kingdom, Canada, Chile, France, Saudi Arabia, Poland, South Africa, México, and the United States. Virgin Mobile branded services were formerly offered in Singapore, India and […]

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Digital Will Overpower TV Ad Revenue By 2017: Suggests Report

Digital advertisements did not produce as much money per viewer as its counterparts, but soon they’ll generate more revenue. Digital will become the biggest global advertisement segment by the year 2017. A new study has concluded that advertisers will continue to invest more money in digital advertising compared to television spots over the next few years. What Do The […]

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An Interview With Ajay Anand – Head of SEO & Digital Advertising, Times Internet Limited

Ajay has over 10 years’ experience in Digital Marketing. He is currently working with Times Internet, India’s largest digital products company in the capacity of GM – Online Marketing and is overseeing web and mobile growth of multiple businesses. Responsible for SEO strategy and paid digital advertising for businesses like The Times of India, The Economic Times, […]

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Mahindra And Mahindra Enters Into Digital Marketing Aspects Of Automotive

 ABOUT  Mahindra and Mahindra Limited (M&M) is an Indian multinational automobile manufacturing corporation headquartered in Mumbai, Maharashtra, India. It is one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors across the world. It is a part of Mahindra Group, an Indian conglomerate. It was ranked as the 10th […]

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Facebook To Reach Untapped Indian Audience Through Digital Advertising

Facebook is a big name in the Social Media Space. Anyone having account on the social media sites and not on Facebook is indeed a rare phenomenon. In India 252 million people use internet out of which 132 million are active Facebook users. Of the 132 million people 90% also access through their mobiles. India […]

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