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Digital Marketing is always changing. Its tremendous roar brings forth several challenges every now and then. With frequent updates, new experiments, and ever increasing competition, learning Digital Marketing requires a high level of mentorship.
We, at Digital Vidya, offer a robust mechanism to teach Digital Marketing. In Dubai, rarely any institution offers a curriculum as researched as ours. Our R & D team has worked hard to present a precisely framed Digital Marketing syllabus for our students in Dubai.
In the curricula series of 44 modules, each chapter is designed according to its demand in the Industry. The module sessions will gradually upgrade your skills from the basic introduction and take you to expertise in all major Digital Marketing Channels.
Each module is delivered in a single week where multiple classes are organized to efficiently train the session content within those 7 days. Assignments, and Case Studies develop both executional and strategic thinking skills for you.
How do Search Engines work?
Organic Search vs. Paid Search Results
Keyword Research
HTML Basics
On-page SEO Elements
Technical SEO
Mobile SEO
Schema Markup
Link Building
Social SEO
Local SEO
Backlink Audits using SEMrush.com
SEO Audits
Algorithm Updates
Measurement with Google Analytics
SEO Resources, Careers in SEO
Introduction to SEM – Fundamentals & Case Studies
Creation of Google Display Network
Mobile Ad Campaigns
Shopping Campaigns – Introduction
YouTube Marketing – Introduction & Ad Formats
Getting Started with Social Media Marketing
Introduction to Social Media
Facebook Marketing
Creating Content for Facebook & Social Media
Tools for Content Creation
Facebook Marketing
What is Facebook Marketing
How does Facebook Advertising Work?
Instagram & LinkedIn Marketing
Marketing on Instagram
LinkedIn as a Marketing Platform
Twitter and Snapchat Marketing
Twitter Marketing
Snapchat Marketing
Pinterest Marketing & Creating a Successful Digital Marketing Strategy
Pinterest Marketing
Social Media Marketing Tools
Crafting a Successful Social Media Strategy
Deliverability
Effective Email Content
Customer Acquisition Strategies
Effective Creative Introducing
Nurturing & Automation
Resources to do situational analysis and progressive updates
Email Automation
Introduction to Automation
Choosing an Automation Platform
Simple Automation Functions from MailChimp
Attracting your potential customers into conversion funnel
Converting your prospects into leads using emails
Landing Page
Conversion Optimization
Conversion Optimization Patterns for Engaging website Visitors
Lifecycle Emails
Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute the strategy, what is the skill set required, how you can outsource your marketing activities.
1. Introduction
2. The Customer
3. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth
4. Recap of Various Digital Channels: Digital POEM
5. Creating Digital Moments of Truth – AHA Moments
6. Digital Strategy: Branding v/s Acquisition. What would differ?
7. Analytics
8. Case Study: A look at the web presence of Starwood Hotels (more engagement less transactional)
9. Campaign Optimization – Test, Learn, Deploy what works. Repeat
10. Case Study: A look at the web presence of MakeMyTrip (acquisition focus, less engagement)
11. Trends
12. Tools for Measurement
You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.
Learn how to sell digital marketing services by assessing the brand’s necessity to reach out to the customers. You will generate customized reports, evaluate other digital marketing service providers and prepare metrics to track performance.
Explore how the billion dollar industry of online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand’s own website. This module will help you understand the various Models that Exist and how to set up your own store and how to drive marketing campaigns for conversions and sale.
Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.
Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.
Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.
You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.
To get you trained in a practical manner, Digital Vidya offers real-time experience with hands-on projects and assignments. The assignment sessions are lead by realistic case studies that make things work out for you.
Just after the registration, the participants are requested to register their already existing blogs/businesses. For those without an existing online property, it is mandatory that they build one. For this, we help them through our Build Your Blog course which is a 2-hours long course. We also have a self-paced course with 6 Pre-Recorded lessons on ways to Promote Your Blog.
Build Your Blog
Duration: 6 Hours
Assignment Promises
Promote Your Blog
Duration: 5 Hours
Assignment Promises
Duration: 8 Hours
Assignment Promises
Tools you will Learn
Duration: 15 hours
Assignment Promises
Tools you will Learn
These assignments will require running live Google AdWords Campaigns by spending Rs 1000.
Duration: 10 hours
Assignment Promises:
Tools you will Learn
These assignments will require running live Facebook Ad Campaigns by spending Rs 500.
Duration: 8 hrs
Assignment Promises
Tools you will Learn
Duration: 8 hours
Assignment Promises
Tools you will Learn
Digital Vidya has worked on its case studies by observing most successful Digital Marketing Campaigns. The institute has structured 60 hours of case studies and exercises which cover all the valuable strategies.
The exercises indulge you to play with the extreme points of Digital Marketing. Here, you will be offered to make your Business Case Solutions to enhance your learning in this field. Practical approaches like the one offered by our institute, add wings to your Digital Marketing Training.
Duration: 20 hours
Learning Outcomes
Tools you will Learn
Duration: 4 hours
Learning Outcomes
Tools you will Learn
Duration: 20 hours
Learning Outcomes:
Duration: 8 hours
Learning Outcomes
Tools you will Learn
Duration: 8 Hours
Learning Outcomes
Tools you will Learn
Duration: 4 hours
Learning Outcomes
Tools you will Learn
After the successful completion of this Digital Marketing course in Dubai, every participant will get a chance to do the Digital Marketing Internships. The internships will be with digital Vidya and other companies and it will significantly enhance your skills and resume value.
Digital Marketing Course in Dubai covers a wide range of tools. To offer you a premium set of free Digital Marketing Tools, we have associated with top industry players. The fee of these tools is included in the overall fees of the course. The duration to access these paid tools ranges from a few weeks to a few months.
Application of these tools will make sure that you apply your learning and understanding in real-life Digital Marketing scenario. These industry-relevant tools will assist you in executing Digital Marketing Applications practically. This is a unique feature that makes us different from other Digital Marketing Institutes in Dubai.
More than 1500 participants from all over India (Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune, Kolkata), Dubai, Singapore, Malaysia, Asia, USA & Europe take part in 50 + batches each week!
Get the chance to learn directly from 10 + Digital Marketing experts with experience of up to 18 + years.
100 + hours of tasks to ensure hands-on Digital Marketing preparation.
Learn from anywhere with just a laptop & save up-to 120+ hrs of precious time.
Missed a session live? No issue. Catch up your classes via registered class sessions which you can always access.
Intensive classes, brainstorming & a vibrant Q&A community create a perfect environment for collaborative learning.
Access to the revised content for a lifetime lets you get opportunities to participate in competitions & continue to sharpen your skills.
After attending 1st live session, if you think that this course is not valuable for you, you can ask for a full refund. We will refund your entire money without asking a question. Please note that this offer is only valid after you have attended 1st live session completely and requested a refund before the start of your 2nd live session.
We'll strengthen your digital marketing profile offering support in crafting your resume, updating your LinkedIn profile, and obtaining relevant digital marketing certifications
Gain industry experience through 5 months of internship with Digital Vidya and our partner companies
We will assist you with sample interview questions to prepare for your interviews
We will arrange Interviews with relevant Agencies/Brands
You have the option to review class recordings to refresh your understanding even after the training completion
You have the opportunity to participate in specific training sessions again within one year of your training
Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies
You have the option to review class recordings to refresh your understanding even after the training completion
You have the opportunity to participate in specific training sessions again within one year of your training
Gain industry experience through multiple work from home internships with Digital Vidya and our partner companies
30-minute coaching call with a digital marketing expert to develop an implementation roadmap for your Business. This session will guide you in applying the acquired course knowledge directly to your business endeavors.
Digital Marketing involves promoting products or services through online channels. It’s crucial for businesses to reach their target audience in the digital age, ensuring a strong online presence and effective engagement.
Dubai is a global business hub with a rapidly growing digital landscape.
Enrolling in a Digital Marketing course at Digital Vidya provides exposure to diverse industries and networking opportunities in a dynamic market.
At Digital Vidya you are learning 6 Core Subjects of Digital Marketing, i.e Search Engine Optimization, Search Engine Marketing(Google Ads),Social Media Marketing,Email Marketing, Web Analytics and Inbound Marketing with Specialized Topics like How to become a Digital Marketing Freelancer, How to grow your business through E commerce Platforms, How to do marketing using Chat GPT and other AI Tools.
Digital Vidya provided Lifetime access to recordings of live classes attended by you with your projects and assignments and you can get lifetime support through Q&A forum at Digital Vidya Learning Portal.
The CDMM Course covers 6 Core Subjects of Digital Marketing, i.e Search Engine Optimization, Search Engine Marketing(Google Ads),Social Media Marketing,Email Marketing, Web Analytics and Inbound Marketing with Specialized Topics like How to become a Digital Marketing Freelancer, How to grow your business through E commerce Platforms, How to do marketing using Chat GPT and other AI Tools. and more, offering a comprehensive understanding of digital marketing strategies.
Yes, practical sessions and real-world projects are integral components, allowing students to apply theoretical knowledge to practical scenarios and gain hands-on experience.
Yes, CDMM course is designed to accommodate beginners, providing foundational knowledge and gradually progressing to advanced topics.
Graduates can explore diverse roles, including Digital Marketing Executive role, SEO Specialist, Social Media Manager, Content Marketer, Email Marketing Specialist, and more, in a market that values digital expertise.
Yes, You will get 15+ Certificates in CDMM program, Certificate from Facebook, Content Marketing Certificate from LinkedIn and Digital Vidya will also help you to appear for Google and Hubspot Certifications.
To enroll, Complete the application process and Contact the Training Consultant for further guidance and information.
By clicking the above button, you agree to our Privacy Policy.
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