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Posts Tagged "e-commerce"

Effects of Demonetization on E-Commerce & Online Payments

     -     Dec 28th, 2016   -     Digital Marketing, Guest Posts   -     1 Comment   -    , , , , ,

Demonetization is the hottest new topic in the country. Financial analysts everywhere are talking about what the long-term impacts could be while several businesses and people are caught up in the unprecedented cash crunch that has been caused. With the retail businesses taking an all new dimension thanks to the growth of the internet, the […]

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An Interview With Alokedeep Singh, Head E-Commerce, Titan Company Limited

 Alokedeep Singh currently leads E-Commerce at Titan Company managing an online retail business of brands such as Tanishq, Titan, Fastrack, Sonata, Skinn, Xylys(over 14 in-house and intl. licensed brands) across categories of jewelry, watches, accessories, perfumes & eye-wear. Earlier to Titan, Alokedeep has managed Digital Strategy, Online Sales, Mobile-Internet Products & CRM at Financial institutions […]

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Case Study On’s Shift From Omniture To Google Analytics

     -     Mar 28th, 2016   -     Case Studies, Web Analytics   -     0 Comments   -    , , , ,

About We will see in this case study how, an e-commerce website in the United States of America shifted from the Adobe SiteCatalyst web analytics tool to Google Analytics. is a leading on- line shopping website and offers a wide range of products and brands for purchasing. Its value propositions are savings for the […]

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Myntra Turns Back To Mobile Website

     -     Dec 16th, 2015   -     Case Studies, Social Media Marketing   -     0 Comments   -    , , , , ,

About Myntra Myntra, your one stop shop for all things fashionable, brings to you its blog ‘Freshly Mynted’. Get front row access to everything behind-the-scenes at Myntra. Read about the exciting things we’re planning and fun stuff we’re doing, from adding cool brands on our app to creating memories with people – Freshly Mynted off […]

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5 Key Features Of E-commerce In China

The E-commerce sector in China is an incredibly lucrative one. An internet penetration rate of just under 50% results in 600 million Chinese citizens having access to the internet. E- retailing is therefore a key opportunity for western brands who can establish a presence in the mysterious orient without having to physically move operations here. With the […]

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How LimeRoad Became The Top User Engagement Platform

     -     Oct 30th, 2015   -     Case Studies, Digital Marketing   -     0 Comments   -    , , , , , , ,

About:  LimeRoad is a fun and exciting way to discover, share and shop. A social-commerce platform targeted at the intelligent woman of today, it has an incredible width of carefully selected merchandise, enabling customers to discover the best of lifestyle products across categories like apparel, accessories, home and non-perishable food. It gives women a chance […]

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Flipkart Leveraged Social Media Marketing For Its Ab Har Wish Puri Hogi Campaign

About Flipkart A quick look into any success story shows a path-breaking idea at the heart of the tale. Flipkart is no exception. It is not the idea itself but the conviction to convert ideas into action and action into results is what defines a true success story. Measured by that yardstick, Flipkart has been […]

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Learn To Use Mouseflow For Live Click Tracking & Website Analytics

     -     Sep 2nd, 2015   -     Web Analytics   -     0 Comments   -    , , , ,

Mouseflow has come up with a unique way of tracking the behaviour of your site. Now you can see how your visitor is using your website. Mouseflow captures all mouse movements, scrolls, keystrokes and form fills. This helps in identifying where the visitors pay more attention. It was exciting when I tried the demo in […]

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Facebook To Ride E-commerce Wave In India With Shopping Festival

Social networking giant Facebook has over 11.2 crore users in India. It is all set to launch the online shopping festival in the country and ride the e-commerce wave this August. With the much-hyped festival of the bond of true love between siblings- Raksha Bandhan just round the corner, Facebook is all geared to grab the […]

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E-commerce Brands Flipkart & Myntra Shift Focus From Mobile Websites To Mobile Apps

     -     Mar 27th, 2015   -     Mobile Marketing, News   -     2 Comments   -    , , , , ,

Two of the most profound and highly anticipated e-commerce portals operating in the country are none other than Flipkart and Myntra. The two big players that cam together sometime in the last year, have been offering plenty of products to a set of satisfied customers. With a view to reach out to a massive set […]

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