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Posts Tagged "GM Foods"

The Social Acceptability Index: A Hypothetical Variable To Determine A Brand’s Success

Social acceptability is a cultural construct which is used as a research variable in business research. Be its  strategy, approach, style, method, technology, brand, product or service, everything requires acceptance from different sections of society. Generally we measure the success of any business strategy or brand, through scientific measurement of output or results, which may […]

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A Brand Offers More Than A Product

What does a Brand offer? Pride and social status to the customers. Reliability, emotional security and continuing satisfaction. A feeling of self-confidence and self-esteem to the customers. A kind of authority and power to each customer. Authority, while a customer talk about his brand possession and power to dominate others in any social forum, with […]

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