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Marketing Analytics: Definition, Importance & Tools

When you run a marketing campaign, its performance can be tracked via Marketing Analytics. It is only because of marketing that a business can actually proceed with its main operations i.e. lead generations, conversions, sales and profits. As per a report of Convince...

Why Analytics Is Critical For Marketing Success

There was a time, not so long ago, when marketers assumed a ‘spray and pray’ approach to marketing.  They sprayed the marketing budget over the spectrum of media elements – television, print, radio, outdoor etc. – and prayed that their efforts...