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Posts Tagged "Measurement Protocol"

The ABCs Of Universal Analytics

Universal Analytics Universal analytics is a customer centric web data collection system launched by Google. In the earlier version, Google Analytics used to track web data by visits. But a user could visit the same website from different devices. These visits to be counted as two different visits by different persons. In Universal Analytics, visitors […]

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Leverage Upon Offline And Online Data To Drive Remarketing Via Google Analytics

Google Analytics is continuously evolving into a very useful tool for web analysts . Google Analytics has added a new feature called ‘ Measurement Protocol ‘  that allows uploading of customer interaction data from other sources into Google Analytics servers . This data is then joined to Google Analytics data and we get a richer […]

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