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Posts Tagged "MouthShut"

How To Turn Customers Into Brand Ambassadors

After I talked about the future of “search” in my previous article, lets now look at what a brand should do to win in the new “search” paradigm. It starts with listening, a simple act in the digital world the importance of which is yet to be fully understood or appreciated. Listening to conversations about […]

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Beware of the Unhappy, Web Savvy Customer (Wall Street Journal)

I once had a problem with ICICI Bank. I visited the branch three times to get it solved but nothing happened, even after three months. I tweeted about my case and the problem got solved in two days. The branch manager even visited my home to resolve the issue. Here is the tweet that got […]

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