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Posts Tagged "online reputation management"

The Role Of Social Media in Crisis Communication

With over 2 billion people using social media channels, its impact cannot be overstated.  Facebook alone has 1.78 billion monthly users; nearly  400 million tweets are despatched from Twitter accounts everyday.  Social media has undoubtedly redefined our communication landscape – it has changed the way information is transmitted and consumed. This new-age phenomenon is a […]

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Top 5 Key Tactics For ORM

     -     Sep 15th, 2016   -     Digital Marketing   -     1 Comment   -    , , ,

What is ORM (Online Reputation Management)? It is the way of creating or maintaining your company’s brand name in the online community. Everything on the web like search engines, Twitter, forums, blog, social networking is a part of online community. It is mandatory to be present on these platform in a positive way to create […]

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How Maggi Can Redeem Its Reputation Online

Background Check – What Happened Maggi Noodles, Nestle India’s prime revenue generating product was banned by the Honourable Bombay High Court on 13th August 2015 on grounds of containing unacceptably high levels of monosodium glutamate, a taste enhancer.  Seven months after its re-launch, the noodles brand is still battling reputation issues. We still find news articles […]

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Ola Cabs Effectively Implemented Online Reputation on Social Media

About the company: OlaCabs, commonly known as Ola, is an Indian online transportation network company that provides cab services that range from economic travel to luxury travel. Its services are quite similar to UBER and the primary way to book a cab is through their mobile app. This cab service supports both cash and cashless payment options with Ola […]

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Mistakes Maggi Made Managing Online Reputation Post MSG Controversy

     -     Apr 14th, 2016   -     Case Studies, Digital Marketing   -     0 Comments   -    , , , ,

About Maggi When we think about noodles the first product that comes in our mind is Maggi. Famous as a 2-minute, noodles Maggi is an international brand of various products like soups, noodles, seasonings, etc. It first originated in Switzerland and in 1947 was acquired by Nestle. The company  started way back  in 1885 when Julius Maggi […]

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Lipton Regains Brand Image Via Online Reputation Management

     -     Mar 18th, 2016   -     Case Studies, Digital Marketing   -     0 Comments   -    , , , ,

About the Company – Lipton is among the world’s largest leading tea brands, sold in more than 150 countries. In the year 1880, 40 year old Glasgow born entrepreneur and famous innovator Thomas Lipton, envisioned an opportunity to make tea universally accessible. He began purchasing tea from the estates of Ceylon, now in Sri Lanka […]

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10 Things You Should Know About Online Reputation Management

     -     May 28th, 2015   -     Digital Marketing   -     2 Comments   -    ,

As we increasingly live out our lives online, “staying connected” with the rest of the world becomes the norm. Today we have an extended survival with global reach. As it gives us a desired exposure to the larger audience, we soon lose our control over how we appear. Thus, the major downsides of oversharing become […]

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Top Social Media Marketing Trends In 2015

According to recent reports, Indian organizations use a higher level of social media than used in other developing economies. Indian organizations are spending money, resources and are coming up with initiatives to boost their sales through social medium and in turn are helping pace up the social media industry itself. Many industries in India have […]

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Digital Vidya Announces Online Reputation Management (ORM) Training

A name that stands synonymous with digital marketing training education is Digital Vidya. This training platform that came into existence 5 years ago has carved a niche for itself in terms of offering digital marketing training that entails getting in-depth knowledge of several domains revolving around digital marketing. Asia’s leading digital marketing training company has […]

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3 R’s Of Search Engine Marketing To Enhance Company’s Performance

     -     May 26th, 2014   -     Search Engine Marketing (SEM)   -     1 Comment   -    , ,

In order to enhance the performance of the company in terms of sales and visibility one needs to implement these 3 R’s in the Search Engine Marketing Strategy: 1. Relevance: This refers to how close the content of your website / landing page is to the keyword and ad that you associated it with. The relevant […]

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