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Why Online Reputation Management Is The Key To Marketing Success

Online reputation management is a tough nut to crack. Many people ignore it altogether because they’re not sure where to start. But online reputation has become a major factor in people’s purchase decisions today. In fact, according to Localbright, “85% of consumers...

The Role Of Social Media in Crisis Communication

With over 2 billion people using social media channels, its impact cannot be overstated.  Facebook alone has 1.78 billion monthly users; nearly  400 million tweets are despatched from Twitter accounts everyday.  Social media has undoubtedly redefined our communication...

Top 5 Key Tactics For ORM

What is ORM (Online Reputation Management)? It is the way of creating or maintaining your company’s brand name in the online community. Everything on the web like search engines, Twitter, forums, blog, social networking is a part of online community. It is...

How Maggi Can Redeem Its Reputation Online

Background Check – What Happened Maggi Noodles, Nestle India’s prime revenue generating product was banned by the Honourable Bombay High Court on 13th August 2015 on grounds of containing unacceptably high levels of monosodium glutamate, a taste enhancer.  Seven...

Ola Cabs Effectively Implemented Online Reputation on Social Media

About the company: OlaCabs, commonly known as Ola, is an Indian online transportation network company that provides cab services that range from economic travel to luxury travel. Its services are quite similar to UBER and the primary way to book a cab is through their...