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Posts Tagged "positioning of brand"

Market Your 10 Products Through 1 Common Brand Language

The success of your company or brand depends on the effectiveness of communication or conversation you have with your customers. Ultimately, it cautions you that you have to be very careful and intelligent in framing your ‘language’. Also, you need to be very clear about the strategic use of your language at brand and product […]

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[Case of the Week 7: Social Media Positioning|Oct 17- 24 2010): Social Media Positioning

Another brain teaser for this week, continuing with our Case of the Week Series, lets solve this week’s question together. You are appointed to launch n grow a Facebook Community around a recently launched product by an emerging company. Which of the following approaches will you take to name the page on Facebook: a.) Make […]

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