Digital Vidya 11 years of excellence

How to Use PPC to Augment Your Brand

Branding Here’s a question for you: Do you think a brand can induce your behavior outside of purchase inclination? Put another way, will seeing the North Face logo make you want to take up hiking in the snow? A few years ago, researchers at Duke University conducted...

The How’s and Why’s of Becoming a PPC Expert

Who is a PPC Expert? Pay Per Click is popularly termed PPC by digital marketers. Pay Per Click advertising is a faster means of marketing products, brands, services, and businesses as compared to other forms of organic digital marketing. This is because an ad created...