Posts Tagged "PPC Campaigns"
How to Use PPC to Augment Your Brand
Branding Here’s a question for you: Do you think a brand can induce your behavior outside of purchase inclination? Put another way, will seeing the North Face logo make you want to take up hiking in the snow? A few years ago, researchers at Duke University conducted an experiment with 341 students. Their goal? Studying what […]
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The How’s and Why’s of Becoming a PPC Expert
Who is a PPC Expert? Pay Per Click is popularly termed PPC by digital marketers. Pay Per Click advertising is a faster means of marketing products, brands, services, and businesses as compared to other forms of organic digital marketing. This is because an ad created through PPC starts reaching out to the targeted audience the […]
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Google AdWords And Its Working Model
With approximately 27 million searches happening per hour, Search Engine Marketing becomes one of the important categories in digital marketing. Search engine marketing abbreviated as SEM is nothing but a marketing process to increase visibility and traffic with the help of Search Engines. It has been observed that Google holds a share of 67% out […]
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8 Paid Search Marketing Tips For Beginners
Today competition is everywhere. People are competing online to be at the top of every search results. If your industry is very competitive and you don’t want to wait for SEO to push your business at the top of organic search results, then in this case Pay Per Click campaign is the best for you […]
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6 Alternatives For Google Adwords To Redefine Your PPC Campaign
Google Adword is known to be the best Pay-per-click (PPC) online advertising service that places advertisements with the list of relevant search results. The placement of the advertisement depends on the relevancy of the search query and the same is determined by Google’s proprietary algorithm. Although, Google Adword platform is the most efficient one, it is […]
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5 SEM Tips For Successful PPC Campaigns With Higher ROI
Search engine marketing is a marketing style that is catching breath among the businesses of all sizes in the present day scenario. It is hard to find a business which doesn’t try ‘Pay Per Click’ way of marketing its products and services online. Here are 5 great PPC tips that are sure to find a […]
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5 Good Ways To Use Google Adwords Keyword Planner Effectively
The Google AdWords Keyword Planner is a great tool for SEM (Search Engine Marketing) campaigns. This tool helps in discovering keywords and ad groups to be used in paid search campaigns and their performance. Keyword research is an important part of SEO and content marketing and can also be done with the help of Google […]
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